Book authors are in high demand for speaking engagements and appearances; they are the new ‘celebrity’ and celebrities gain access. Authors not only make money from royalties or book advances but from their keynotes, presentations and strategically branded product lines. This includes entrepreneurial ideas for you to extend yourself beyond just writing and prepares you to add speaking and consulting to your revenue stream. You have to begin to look outside book sales and towards the speaking market. There are radio, interviews, news, television, small channel television keynotes, lectures, seminars and workshops. These types of events have the possibility to be much more lucrative than just selling books. In essence, the book builds and brands you in the public eye. It gives you credibility and the opportunity to be more than you are. It enables you to now be a voice, a teacher, a leader, an expert - after all, you wrote the book on it!

Kytka Hilmar-Jezek

Tag: celebrity branding book-power authors-are-in-demand passive-income royalties

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Had J.D. Salinger known who John Hinckley and mark David Chapman were before they bought his books or took them out of the library? Would it have mattered if he had? Had he returned the royalties he received from those purchases?

Adam Langer

Tag: royalties

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