The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge.
Chip HeathStephen Covey, in his book The 8th Habit, decribes a poll of 23,000 employees drawn from a number of companies and industries. He reports the poll's findings:
* Only 37 percent said they have a clear understanding of what their organization is trying to achieve and why
* Only one in five was enthusiastic about their team's and their organization's goals
* Only one in five said they had a clear "line of sight" between their tasks and their team's and organization's goals
* Only 15 percent felt that their organization fully enables them to execute key goals
* Only 20 percent fully trusted the organization they work for
Then, Covey superimposes a very human metaphor over the statistics. He says, "If, say, a soccer team had these same scores, only 4 of the 11 players on the field would know which goal is theirs. Only 2 of the 11 would care. Only 2 of the 11 would know what position they play and know exactly what they are supposed to do. And all but 2 players would, in some way, be competing against their own team members rather than the opponent.
Stichwörter: communication simplicity human-scale
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If I already intuitively "get" what you're trying to tell me, why should I obsess about remembering it? The danger, of course, is that what sounds like common sense often isn't.... It's your job, as a communicator, to expose the parts of your message that are uncommon sense.
(p.72)
Stichwörter: communication common-sense message express
To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?
Chip HeathStichwörter: communication audience get-them-to-think
Anger prepares us to fight and fear prepares us to flee.
Chip HeathStichwörter: fear fight anger flee
The first problem of communication is getting people's attention.
Chip HeathStichwörter: communication attention
The most basic way to get someone's attention is this: Break a pattern.
Chip HeathStichwörter: attention habit pattern
People tend to overuse any idea or concept that delivers an emotional kick.
Chip HeathStichwörter: communication emotion idea semantic-stretch
Plans are useful in the sense that they're proof that planning has taken place. The planning process forces people to think through the right issues. Bus as for the plans themselves they just don't work on the battle field
Chip HeathStichwörter: made-to-stick
Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle
Chip HeathStichwörter: made-to-stick
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