The great thing about fact-based decisions is that they overrule the hierarchy.

Jeff Bezos

Stichwörter: decision-making hierarchy



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We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.

Jeff Bezos

Stichwörter: customer-service



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Cultures aren’t so much planned as they evolve from that early set of people.

Jeff Bezos

Stichwörter: culture expectations



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As a company, one of our greatest cultural strengths is accepting the fact that if you’re going to invent, you’re going to disrupt.

Jeff Bezos


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Maintain a firm grasp of the obvious at all times.

Jeff Bezos


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One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires a lot of innovation, and innovation requires a lot of random walk.

Jeff Bezos


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If you never want to be criticized, for goodness' sake don't do anything new.

Jeff Bezos


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I wanted to project myself forward to age 80 and say, ‘OK, I’m looking back on my life. I want to minimise the number of regrets I have.’ And I knew that when I was 80, I was not going to regret having tried this. I was not going to regret trying to participate in this thing called the Internet that I thought was going to be a really big deal. I knew that if I failed, I wouldn’t regret that. But I knew the one thing I might regret is not ever having tried. I knew that that would haunt me every day.

Jeff Bezos

Stichwörter: risk goal-setting prospective



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In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.

Jeff Bezos

Stichwörter: reputation marketing customer-service



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When you receive criticism from well-meaning people, it pays to ask, ‘Are they right?’ And if they are, you need to adapt what they’re doing. If they’re not right, if you really have conviction that they’re not right, you need to have that long-term willingness to be misunderstood. It’s a key part of invention.

Jeff Bezos

Stichwörter: criticism life-long-learning



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