The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.
Malcolm GladwellStichwörter: reality marketing thin-slicing taste-test
hey hey its Brooke im 12 and having trouble my teacher told me to get on here sooo yaaa see ya soon pic uplaodin soon!!!!!!!!!!!!
Malcolm GladwellStichwörter: lolz
...mediocre people find their way into positions of authority...because when it comes to even the most important positions, our selection decisions are a good deal less rational than we think.
Malcolm GladwellAchievement is talent plus preparation. The problem with this view is that the closer psychologists look at the careers of the gifted, the smaller the role innate talent seems to play and the bigger the role preparation seems to play.
Malcolm GladwellFlom had the same experience...He didn't triumph over adversity. Instead, what started out as adversity ended up being an opportunity.
Malcolm GladwellIt wasn't an excuse. It was a fact. He'd had to make his way alone, and no one—not rock stars, not professional athletes, not software billionaires, and not even geniuses — ever makes it alone.
Malcolm GladwellStichwörter: chris-langan
being able to act intelligently and instinctively in the moment is possible only after a long and rigorous of education and experience
Malcolm GladwellStichwörter: instinct
he waits for the kid to decide whether to pull the gun up or simply to drop it - and all the while, even as he tracks the progress of the gun, he is also watching the kid's face, to see whether he is dangerous or simply frightened. is there a more beautiful example of a snap judgment? this is the gift of training and expertise - the ability to extract an enormous amount of meaningful information from the very thinnest slice of experience.
Malcolm Gladwellour unconscious reactions come out of a locked room, and we can't look inside that room. but with experience we become expert at using our behavior and our training to interpret - and decode - what lies behind our snap judgment and first impressions.
Malcolm GladwellAnyone who has ever scanned the bookshelves of a new girlfriend or boyfriend- or peeked inside his or her medicine cabinet- understands this implicitly; you can learn as much - or more - from one glance at a private space as you can from hours of exposure to a public face.
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