The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.
Malcolm GladwellStichwörter: reality marketing thin-slicing taste-test
hey hey its Brooke im 12 and having trouble my teacher told me to get on here sooo yaaa see ya soon pic uplaodin soon!!!!!!!!!!!!
Malcolm GladwellStichwörter: lolz
...mediocre people find their way into positions of authority...because when it comes to even the most important positions, our selection decisions are a good deal less rational than we think.
Malcolm GladwellAchievement is talent plus preparation. The problem with this view is that the closer psychologists look at the careers of the gifted, the smaller the role innate talent seems to play and the bigger the role preparation seems to play.
Malcolm GladwellFlom had the same experience...He didn't triumph over adversity. Instead, what started out as adversity ended up being an opportunity.
Malcolm GladwellIt wasn't an excuse. It was a fact. He'd had to make his way alone, and no one—not rock stars, not professional athletes, not software billionaires, and not even geniuses — ever makes it alone.
Malcolm GladwellStichwörter: chris-langan
our power of thin-slicing and snap judgment are extraordinary.but even the giant computer in our unconscious need a moment to do its work.
Malcolm Gladwellextreme visual clarity, tunnel vision, diminished sound, and the sense that time is slowing down. this is how the human body reacts to extreme stress.
Malcolm Gladwellunder time pressure, they began to behave just as people do when they are highly aroused. they stopped relying on the actual evidence of their senses and fell back on a rigid and unyielding system, a stereotype.
Malcolm Gladwellwhen you remove time," de becker says, "you are subject to the lowest-quality intuitive reaction
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