The written word endures, the spoken word disappears

Neil Postman

Stichwörter: written-word



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If parents wish to preserve childhood for their own children, they must conceive of parenting as an act of rebellion against culture.

Neil Postman

Stichwörter: culture-shift



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In the Autobiography of Benjamin Franklin, there appears a remarkable
quotation attributed to Michael Welfare, one of the founders of a
religious sect known as the Dunkers and a longtime acquaintance of
Franklin. the statement had its origins in Welfare's complaint to
Franklin that zealots of other religious persuasions were spreading lies
about the Dunkers, accusing them of abominable principles to which, in
fact, they were utter strangers. Franklin suggested that such abuse
might be diminished if the Dunkers published the articles of their
belief and the rules of their discipline. Welfare replied that this
course of action had been discussed among his co-religionists but had
been rejected. He then explained their reasoning in the following
words:
When we were first drawn together as a society, it had pleased God to
enlighten our minds so far as to see that some doctrines, which we once
esteemed truths, were errors, and that others, which we had esteemed
errors, were real truths. From time to time He has been pleased to
afford us farther light, and our principles have been improving, and our
errors diminishing. Now we are not sure that we are arrived at the end
of this progression, and at the perfection of spiritual or theological
knowledge; and we fear that, if we should feel ourselves as if bound and
confined by it, and perhaps be unwilling to receive further improvement,
and our successors still more so, as conceiving what we their elders and
founders had done, to be something sacred, never to be departed from.
Franklin describes this sentiment as a singular instance in the history
of mankind of modesty in a sect.

Neil Postman


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. . . we come astonishingly close to the mystical beliefs of Pythagoras and his followers who attempted to submit all of life to the sovereignty of numbers. Many of our psychologists, sociologists, economists and other latter-day cabalists will have numbers to tell them the truth or they will have nothing. . . . We must remember that Galileo merely said that the language of nature is written in mathematics. He did not say that everything is. And even the truth about nature need not be expressed in mathematics. For most of human history, the language of nature has been the language of myth and ritual. These forms, one might add, had the virtues of leaving nature unthreatened and of encouraging the belief that human beings are part of it. It hardly befits a people who stand ready to blow up the planet to praise themselves too vigorously for having found the true way to talk about nature.

Neil Postman

Stichwörter: nature language math mysticism mathematics numbers pythagoras galileo sovereign galileo-galilei



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What Huxley teaches is that in the age of advanced technology, spiritual devastation is more likely to come from an enemy with a smiling face than from one whose countenance exudes suspicion and hate. In the Huxleyan prophecy, Big Brother does not watch us, by his choice. We watch him, by ours. There is no need for wardens or gates or Ministries of Truth. When a population becomes distracted by trivia, when cultural life is redefined as a perpetual round of entertainments, when serious public conversation becomes a form of baby-talk, when, in short, a people become an audience and their public business a vaudeville act, then a nation finds itself at risk; a culture-death is a clear possibility.

Neil Postman

Stichwörter: huxley brave-new-world aldous-huxley



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Voting, we might even say, is the next to last refuge of the politically impotent. The last refuge is, of course, giving your opinion to a pollster, who will get a version of it through a desiccated question, and then will submerge it in a Niagara of similar opinions, and convert them into--what else?--another piece of news. Thus we have here a great loop of impotence: The news elicits from you a variety of opinions about which you can do nothing except to offer them as more news, about which you can do nothing.

Neil Postman

Stichwörter: politics opinions media news elections television statistics discourse irrelevance nate-silver



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In America, everyone is entitled to an opinion, and it is certainly useful to have a few when a pollster shows up. But these are opinions of a quite different roder from eighteenth- or nineteenth-century opinions. It is probably more accurate to call them emotions rather than opinions, which would account for the fact that they change from week to week, as the pollsters tell us. What is happening here is that television is altering the meaning of 'being informed' by creating a species of information that might properly be called disinformation. I am using this world almost in the precise sense in which it is used by spies in the CIA or KGB. Disinformation does not mean false information. It means misleading information--misplace, irrelevant, fragmented or superficial information--information that creates the illusion of knowing something but which in fact leads one away from knowing. In saying this, I do not mean to imply that television news deliberately aims to deprive Americans of a coherent, contextual understanding of their world. I mean to say that when news is packaged as entertainment, that is the inevitable result. And in saying that the television news show entertains but does not inform, I am saying something far more serious than that we are being deprived of authentic information. I am saying we are losing our sense of what it means to be well informed. Ignorance is always correctable. But what shall we do if we take ignorance to be knowledge?

Neil Postman

Stichwörter: politics knowledge opinions ignorance media television discourse polls nate-silver



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If politics is like show business, then the idea is not to pursue excellence, clarity or honesty but to appear as if you are, which is another matter altogether.

Neil Postman

Stichwörter: politics show-business dishonesty disinformation facade falsities



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The television commercial has mounted the most serious assault on capitalist ideology since the publication of Das Kapital. To understand why, we must remind ourselves that capitalism, like science and liberal democracy, was an outgrowth of the Enlightenment. Its principal theorists, even its most prosperous practitioners, believed capitalism to be based on the idea that both buyer and seller are sufficiently mature, well informed and reasonable to engage in transactions of mutual self-interest. If greed was taken to be the fuel of the capitalist engine, the surely rationality was the driver. The theory states, in part, that competition in the marketplace requires that the buyer not only knows what is good for him but also what is good. If the seller produces nothing of value, as determined by a rational marketplace, then he loses out. It is the assumption of rationality among buyers that spurs competitors to become winners, and winners to keep on winning. Where it is assumed that a buyer is unable to make rational decisions, laws are passed to invalidate transactions, as, for example, those which prohibit children from making contracts...Of course, the practice of capitalism has its contradictions...But television commercials make hash of it...By substituting images for claims, the pictorial commercial made emotional appeal, not tests of truth, the basis of consumer decisions. The distance between rationality and advertising is now so wide that it is difficult to remember that there once existed a connection between them. Today, on television commercials, propositions are as scarce as unattractive people. The truth or falsity of an advertiser's claim is simply not an issue. A McDonald's commercial, for example, is not a series of testable, logically ordered assertions. It is a drama--a mythology, if you will--of handsome people selling, buying and eating hamburgers, and being driven to near ecstasy by their good fortune. No claim are made, except those the viewer projects onto or infers from the drama. One can like or dislike a television commercial, of course. But one cannot refute it.

Neil Postman

Stichwörter: advertising logic television drama idiocy commercials mcdonalds falsities emotional-appeal public-discourse television-commercials



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The point is that television does not reveal who the best man is. In fact, television makes impossible the determination of who is better than whom, if we mean by 'better' such things as more capable in negotiation, more imaginative in executive skill, more knowledgeable about international affairs, more understanding of the interrelations of economic systems, and so on. The reason has, almost entirely, to do with 'image.' But not because politicians are preoccupied with presenting themselves in the best possible light. After all, who isn't? It is a rare and deeply disturbed person who does not wish to project a favorable image. But television gives image a bad name. For on television the politician does not so much offer the audience an image of himself, as offer himself as an image of the audience. And therein lies one of the most powerful influences of the television commercial on political discourse.

Neil Postman

Stichwörter: politics democracy advertising elections discourse debate campaigns irrelevancy polling



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