People know how to deal with a desktop intuitively. If you walk into an office, there are papers on the desk. The one on the top is the most important. People know how to switch priority. Part of the reason we model our computers on metaphors like the desktop is that we can leverage this experience people already have.
Walter IsaacsonStichwörter: stevejobs
Jobs was a strong-willed, elitist artist who didn't want his creations mutated inauspiciously by unworthy programmers. To him it would be as if someone off the street added some brush strokes to a Picasso painting or changed the lyrics to a Dylan song.
Walter IsaacsonFor you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
Walter IsaacsonOne sticking point was that Jobs wanted his payout to be in cash. Amelio insisted that he needed to "have skin in the game" and take the payout in stock that he would agree to hold for at least a year.” Jobs resisted. Finally, they compromised: Jobs would take $120 million in cash and $37 million in stock, and he pledged to hold the stock for at least six months.
Walter IsaacsonStichwörter: patience risk opportunity negotiation business-culture
La ventaja competitiva de una sociedad no vendrá de lo bien que se enseñe en sus escuelas la multiplicación y las tablas periódicas, sino de lo bien que se sepa estimular la imaginación y la creatividad.
Walter IsaacsonStichwörter: science education life-lessons
Some people say, "Give the customers what they want." But that's not my approach. Out job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them.
Walter IsaacsonStichwörter: apple
What drove me? I think most creative people want to express appreciation for being able to take advantage of the work that's been done by others before us. I didn't invent the language or mathematics I use. I make little of my own food, none of my own clothes. Everything I do depends on other members of our species and the shoulders that we stand on. And a lot of us want to contribute something back to our species and to add something to the flow. It's about trying to express something in the only way that most of us know how-because we can't write Bob Dylan songs or Tom Stoppard plays. We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That's what has driven me.
Walter Isaacsonwanted to let Jobs go, but Bushnell worked out a solution. “The smell and behavior wasn’t an issue
Walter Isaacsonto let Jobs go, but Bushnell worked out a solution. “The smell and behavior wasn’t an issue with
Walter IsaacsonSteve and I spent a lot of time on the packaging," said Ive. " I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.
Walter IsaacsonStichwörter: creation design innovation
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