Half, Not Half-Assed Autor: 37 Signals Copy Quote More from 37 Signals “Make each feature work hard to be implemented. Make each feature prove itself a…” “Instead of freaking out about these constraints, embrace them. Let them guide y…” “Your product has a voice — and it's talking to your customers 24 hours a day.” “Be a surfer. Watch the ocean. Figure out where the big waves are breaking and a…”