As soon as a woman's primary social value could no longer be defined as the attainment of virtuous domesticity, the beauty myth redefined it as the attainment of virtuous beauty. It did so to substitute both a new consumer imperative and a new justification for economic unfairness in the workplace where the old ones had lost their hold over newly liberated women.
Naomi WolfStichwörter: self-esteem beauty society advertising body-image marketing
The stronger that women grow, the more prestige, fame, and money is accorded to the display professions: They are held higher and higher above the heads of rising women, for them to emulate.
Naomi WolfStichwörter: self-esteem beauty society advertising body-image eating-disorders
Since middle-class Western women can best be weakened psychologically now that we are stronger materially, the beauty myth, as it has resurfaced in the last generation, has had to draw on more technological sophistication and reactionary fervor than ever before. The modern arsenal of the myth is a dissemination of millions of images of the current ideal; although this barrage is generally seen as a collective sexual fantasy, there is in fact little that is sexual about it. It is summoned out of political fear on the part of male-dominated institutions threatened by women's freedom, and it exploits female guilt and apprehension about our own liberation -- latent fears that we might be going too far.
Naomi WolfStichwörter: beauty society feminist body-image
The beauty myth is always actually prescribing behaviour and not appearance.
Naomi WolfStichwörter: sexuality equality self-esteem beauty society advertising feminism culture magazines aging cosmetics double-standards objectification body-image marketing pornography eating-disorders images sexual-violence plastic-surgery diet-industry cosmetic-surgery fashion-industry mass-culture
Beauty discrimination has become necessary, not from the perception that women will not be good enough, but that they will be, as they have been, twice as good.
Naomi WolfStichwörter: self-esteem beauty society self-image body-image
Every weight loss program, no matter how positively it’s packaged, whispers to you that you’re not right. You’re not good enough. You’re unacceptable and you need to be fixed.
Kim BrittinghamStichwörter: dieting diets body-image weight-loss fat
We survey lush landscapes with variations not dissimilar to a so-called "imperfect" female body with absolute pleasure -- say, an expanse of Irish countryside with grassy rolling hills. But is it really so much uglier when it's made of flesh instead of soil?
Kim BrittinghamStichwörter: self-esteem diet body-image weight-loss
Telling yourself you like the way you look is easy. Believing it is an entirely different kettle of whales.
Andrew BissStichwörter: self-esteem self-image body-image
Sexual satisfaction eases the stranglehold of materialism, since status symbols no longer look sexual, but irrelevant. Product lust weakens where emotional and sexual lust intensifies. The price we pay for artificially buoying up this market is our heart's desire. The beauty myth keeps a gap of fantasy between men and women. That gap is made with mirrors; no law of nature supports it. It keeps us spending vast sums of money and looking distractedly around us, but its smoke and reflection interfere with our freedom to be sexually ourselves.
Naomi WolfStichwörter: sexuality equality self-esteem beauty society advertising feminism culture magazines aging cosmetics double-standards objectification body-image marketing pornography eating-disorders images sexual-violence plastic-surgery diet-industry cosmetic-surgery fashion-industry mass-culture
A consequence of female self-love is that the woman grows convinced of social worth. Her love for her body will be unqualified, which is the basis of female identification. If a woman loves her own body, she doesn't grudge what other women do with theirs; if she loves femaleness, she champions its rights. It's true what they say about women: Women are insatiable. We are greedy. Our appetites do need to be controlled if things are to stay in place. If the world were ours too, if we believed we could get away with it, we would ask for more love, more sex, more money, more commitment to children, more food, more care. These sexual, emotional, and physical demands would begin to extend to social demands: payment for care of the elderly, parental leave, childcare, etc. The force of female desire would be so great that society would truly have to reckon with what women want, in bed and in the world.
Naomi WolfStichwörter: sexuality equality self-esteem beauty society advertising feminism culture magazines aging cosmetics double-standards objectification body-image marketing pornography self-love eating-disorders images sexual-violence plastic-surgery diet-industry cosmetic-surgery fashion-industry mass-culture
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