Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.

Donald A. Norman

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The next step in the process is to measure the impact that these increases in reach have on your number of new transacting customers. The secret to a company’s reach strategy lies in the program’s ability not only to acquire fans, followers, subscribers and connections, but to convert them through its use of social media into transacting customers.

Olivier J. Blanchard

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Myth Number 4: Social Media Is the Shiny New Thing. Two Years from Now, That Bubble Will Burst Yes, it is the shiny new thing. No, two years from now, that bubble will not burst. There is no bubble. What social media represents is an evolution in the field of communications, just as the Internet and mobility before it. The tools will change, the platforms will evolve, but the way in which people communicate with other people through digital networks and electronic devices has been fundamentally transformed through the development of social media. We did not grow tired of the telephone, of the...

Olivier J. Blanchard

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You see, the thing about working with pirates is that they know what they are doing. They already know more than you do because they are sailing and raiding. They are the experts in your organization, and you need to get them on your side, not turn them against you. Here is how to deal with a pirate ship model in ten simple steps: 1. Respect the pirates. (They know how to execute.) 2. Invite the pirates to the table. Recognize their wins. 3. Ask the pirates to report on what they see and hear. 4. Ask the pirates to report on their wins and losses. 5. Ask the pirates how you can help them win more....

Olivier J. Blanchard

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Ultimately, the purpose of a certification is to establish a particular level of proficiency in a discipline. Unfortunately, “social media” in and of itself, is not a discipline. Digital crisis management, on the other hand, is. So are digital customer service and online community management. This means that a certification program that focuses on social media without addressing each specific business function adapted to social media won’t end up certifying anyone in much of anything.

Olivier J. Blanchard

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Principle 1: By setting limitations, we must choose the essential. So in everything you do, learn to set limitations.   Principle 2: By choosing the essential, we create great impact with minimal resources. Always choose the essential to maximize your time and energy.

Leo Babauta

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The Power of Less is perfect for achieving goals: Limit yourself to fewer goals, and you’ll achieve more. At the same time, we’ll look at ways to narrow your focus on your projects, so that you can complete them more effectively and move forward on your goals. We’ll apply limitations to our projects to increase our effectiveness.

Leo Babauta

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It’s okay. Let your ego push you to be the initiator. But tell your ego that the best way to get something shipped is to let other people take the credit. The real win for you (and your ego) is seeing something get shipped, not in getting the credit when it does.

Seth Godin

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Housing projects can seem like labyrinths to outsiders, as complicated and intimidating as a Moroccan bazaar. But we knew our way around.

Jay-Z

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It smelled pretty rank, but I was getting used to the smell of death, as much as anyone could get used to it.

Amanda Hocking

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