Standard economics assumes that we are rational... But, as the results presented in this book (and others) show, we are far less rational in our decision making... Our irrational behaviors arevneither random nor senseless- they are systematic and predictable. We all make the same types of mistakes over and over, because of he basic wiring of our brains.-pg. 239
Dan ArielyTags: educational inspriational behavioral-economics
If we all make systematic mistakes in our decisions, then why not develop new strategies, tools, and methods to help us make better decisions and improve our overall well-being? That's exactly the meaning of free lunches- the idea that there are tools, methods, and policies that can help all of us make better decisions and as a consequence achieve what we desire-pg. 241
Dan ArielyTags: inspirational educational behavioral-economics
It is very difficult to make really big,
important, life-changing decisions because we are all susceptible
to a formidable array of decision biases. There are more of them
than we realize, and they come to visit us more often than we
like to admit.
Ownership is not limited to material things. It can also apply to points of view. Once we take ownership of an idea — whether it’s about politics or sports — what do we do? We love it perhaps more than we should. We prize it more than it is worth. And most frequently, we have trouble letting go of it because we can’t stand the idea of its loss. What are we left with then? An ideology — rigid and unyielding.
Dan ArielyTags: philosophy ideas behaviour ownership
...if I pay you lots of money to see reality in a certain way, you will.
Dan ArielyTags: dan-ariely plutocrats
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