In truth search can no more be considered independent of the Web than the Web can work without search. This symbiotic relationship brings forth all sorts of issues because it becomes part of a traditional push and pull where the Web, represented by those who actively work in it, wants to push all the wrong things, while search wants to pull in everything.

David Amerland

Tags: google-search-engine semantic-search google-semantic-search the-semantic-web



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In many ways semantic search takes us back to the golden days of the Web when in terms of working online anything was possible as long as you had passion, belief in yourself, and energy to work at it.

David Amerland

Tags: google-search-engine semantic-search semantic-web google-semantic-search



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It is not wrong to think that the traditional buying of a product has been replaced with an unwritten contract of shared values between a business and its customers.

David Amerland

Tags: marketing google-semantic-search google-search google-seo



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Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.

David Amerland

Tags: change marketing seo semantic-search semantic-web



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Real search is about providing valuable information when it’s really needed to those who are actually looking for it.

David Amerland

Tags: search seo semantic-search search-marketing semantic-web semantic-seo search-engine-optimisation



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The connectivity of the cloud and the prevalence of tablets and smartphones have eroded the traditional online/offline divide. Within a short time we will most probably stop thinking of it as 'online.' We will simply be connected, all the time, everywhere, and the online world will be notable only by its absence when that connection breaks.

David Amerland

Tags: connectivity semantic-search cloud-computing digital-life



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