The consumer isn't a moron. She is your wife.
David OgilvyTags: advertising 2fresh david-ogilvy
The best ideas come as jokes. Make your thinking as funny as possible.
David OgilvyTags: advertising marketing
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David OgilvyTags: advertising 2fresh david-ogilvy
What you say in advertising is more important than how you say it.
David OgilvyTags: advertising 2fresh david-ogilvy
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
David OgilvyTags: advertising 2fresh david-ogilvy
Don't bunt. Aim out of the ballpark. Aim for the company of immortals.
David OgilvyTags: inspirational
Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.
David OgilvyTags: david-ogilvy-quotes ogilvy
I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.
David OgilvyTags: humour advertising grammar
The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.
David OgilvySi te rodeas de personas más pequeñas que tú, acabarás siendo un enano. Si te rodeas de personas más grandes que tú, te convertirás en un gigante.
David OgilvyPage 1 of 2.
next last »
Data privacy
Imprint
Contact
Diese Website verwendet Cookies, um Ihnen die bestmögliche Funktionalität bieten zu können.