You do not go out into the street in your underwear, although usually you are wearing underwear. The underwear is not visible but it is there all the time. It is the same with concepts. They are there. They underlie practical things we do- even when we are not conscious of them.

Edward de Bono


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Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.

Edward de Bono

Tags: creativity



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When the positive revolution takes hold it will no longer be enough for politicians to gain points through attack or being negative. Politicians will be expected to be constructive.

Edward de Bono

Tags: kindness compassion empathy support positive-thinking women-s-values



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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.

Edward de Bono


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There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.

Edward de Bono

Tags: inspirational creativity



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Unfortunately, our existing traditional thinking habits insist that you must attack something and show it to be bad before you can suggest a change. It is more difficult to acknowledge that something is excellent and then to ask for change because although it is excellent, it is not enough.

Edward de Bono


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If you understand the system you can design appropriate action.

Edward de Bono


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An idea that is developed and put into action is more important than an idea that exists only as an idea.

Edward de Bono


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The image that concerns most people is the reflection they see in other people's minds.

Edward de Bono

Tags: perception self-esteem confidence self-perception self-image self-confidence ego acceptance-of-oneself



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In real-life situations apparently logical lines of argument are often (not always) based on an inability to see alternative possibilities.
In a similar way the ability to think of an alternative explanation is by far the best way of destroying the arrogance of an apparently logical line of argument.

Edward de Bono


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