أكبر خطأ يرتكبة القائد السياسي هو أن يحاول إقناع الجماهير بالوسائل العقلانية الموجهه الى أذهان الأفراد المعزولين. فالجماهير لا تقتنع إلا بالصور الإيحائية والشعارات الحماسية والأوامر المفروضة من فوق.
Gustave Le Bonفالجماهير لم تكن في حياتها أبدا ظمأى للحقيقة. وأمام الحقائق التي تزعجهم فإنهم يحولون أنظارهم باتجاه آخر، ويفضلون تأليه الخطأ، إذا ما جذبهم الخطأ. فمن يعرف إيهامهم يصبح سيدا لهم، ومن يحاول قشع الأوهام عن أعينهم يصبح ضحية لهم
Gustave Le BonTags: psychological
Science promised us truth, or at least a knowledge of such relations as our intelligence can seize: it never promised us peace or happiness. Sovereignly indifferent to our feelings, it is deaf to our lamentations. It is for us to endeavour to live with science, since nothing can bring back the illusions it has destroyed
Gustave Le BonSentiment has never been vanquished in its eternal conflict with reason
Gustave Le Bonshould a legislator, wishing to impose a new tax, choose that which would be theoretically the most just? By no means. In practice the most unjust may be the best for the masses. Should it at the same time be the least obvious, and apparently the least burdensome, it will be the most easily tolerated. It is for this reason that an indirect tax, however exorbitant it be, will always be accepted by the crowd, because, being paid daily in fractions of a farthing on objects of consumption, it will not interfere with the habits of the crowd, and will pass unperceived. Replace it by a proportional tax on wages or income of any other kind, to be paid in a lump sum, and were this new imposition theoretically ten times less burdensome than the other, it would give rise to unanimous protest. This arises from the fact that a sum relatively high, which will appear immense, and will in consequence strike the imagination, has been substituted for the unperceived fractions of a farthing. The new tax would only appear light had it been saved farthing by farthing, but this economic proceeding involves an amount of foresight of which the masses are incapable.
Gustave Le BonA person is not religious solely when he worships a divinity, but when he puts all the resources of his mind, the complete submission of his will, and the whole-souled ardour of fanaticism at the service of a cause or an individual who becomes the goal and guide of his thoughts and actions.
Gustave Le Bonإن المرء الذي استحوذ عليه إيمانه يصبح
رسولًا مستعدٍّا للتضحية بمنافعه وسعادته وحياته في سبيل نصره
To the Jacobins of this epoch [the French Revolution], as well as to those of our times, this popular entity constitutes a superior personality possessing attributes peculiar to the gods of never having to answer for their actions and never making a mistake. Their wishes must be humbly acceded to. The people may kill, burn, ravage, commit the most frightening cruelties, glorify their hero today and throw him into the gutter tomorrow, it is all the same; the politicians will not cease to vaunt the people's virtues and to bow to their every decision.
Gustave Le BonTags: people crowds proletariat french-revolution jacobin-politics the-masses will-of-the-people
A civilization, when the moment has come for crowds to acquire a high hand over it, is at the mercy of too many chances to endure for long. Could anything postpone for a while the hour of its ruin, it would be precisely the extreme instability of the opinions of crowds and their growing indifference and lack of respect for all general beliefs.
Gustave Le BonTags: civilization indifference decline crowds the-masses
Are the worst enemies of society those who attack it or those who do not even give themselves the trouble of defending it?
Gustave Le BonTags: society civilization revolution culture
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