A culture of discipline is not a principle of business, it is a principle of greatness.

James C. Collins

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Creativity dies in an indisciplined environment.

James C. Collins

Tags: creativity innovation

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Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.

James C. Collins

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I don't know where we should take this company, but I do know that if I start with the right people, ask them the right questions, and engage them in vigorous debate, we will find a way to make this company great.

James C. Collins

Tags: business business-success

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