The proof that the One Stone Solution is political lies in what women feel when they eat 'too much': guilt. Why should guilt be the operative emotion, and female fat be a moral issue articulated with words like good and bad? If our culture's fixation on female fatness of thinness were about sex, it would be a private issue between a woman and her lover; if it were about health, between a woman and herself. Public debate would be far more hysterically focused on male fat than on female, since more men [40 percent] are medically overweight than women [32 percent] and too much fat is far more dangerous for men than for women...
...But female fat is the subject of public passion, and women feel guilty about female fat, because we implicitly recognize that under the myth, women's bodies are not our own but society's, and that thinness is not a private aesthetic, but hunger a social concession exacted by the community.
It is their mores, then, that make the Americans of the United States...capable of maintaining the rule of democracy.... Too much importance is attached to laws and too little to mores.... I am convinced that the luckiest of geographical circumstances and the best of laws cannot maintain a constitution in spite of mores, whereas the latter can turn even the most unfavorable circumstances...to advantage.... If I have not succeeded in making the reader feel the importance I attach to the practical experience of the Americans, to their habits, laws, and, in a word, their mores, I have failed in the main object of my work. -Alexis de Tocqueville, Democracy in American
Naomi WolfTags: liberty morality usa values americans constitution
The human beings at the helm of the new nation [USA], whatever their limitations [slave owners, anti-democracy], were truly revolutionary. The theory of liberty born in that era, the seed of the idea, was perfect.
More important, the idea itself carried within it the moral power to correct the contradictions in its execution that were obvious from the very birth of the new nation.
Tags: liberty freedom perfection flaws
Today, women have access to the technological capacity to do anything to our bodies in the struggle for "beauty", but we have yet to evolve a mentality beyond the old rules, to let them imagine that this combat among women is not inevitable. Surgeons can now do anything. We have not yet reached the age in which we can defend ourselves with an unwillingness to have "anything" done. This is a dangerous time. New possibilities for women quickly become new obligations.
Naomi WolfFor I conclude that the enemy is not lipstick, but guilt itself; that we deserve lipstick, if we want it, AND free speech; we deserve to be sexual AND serious--or whatever we please; we are entitled to wear cowboy boots to our own revolution.
Naomi WolfTags: feminism
As women demanded access to power, the power structure used the beauty myth materially to undermine women's advancement.
Naomi WolfTags: self-esteem beauty advertising media marketing images scoiety
Beauty discrimination has become necessary, not from the perception that women will not be good enough, but that they will be, as they have been, twice as good.
Naomi WolfTags: self-esteem beauty society self-image body-image
The economics of industrialized countries would collapse if women didn't do the work they do for free: According to economist Marilyn Waring, throughout the West it generates between 25 and 40 percent of the gross national product.
Naomi WolfWhy does the social order feel the need to defend itself by evading the fact of real women, our faces and voices and bodies, and reducing the meaning of women to these formulaic and endlessly reproduced "beautiful" images? Though unconscious personal anxieties can be a powerful force in the creation of a vital lie, economic necessity practically guarantees it. An economy that depends on slavery needs to promote images of slaves that "justify" the institution of slavery. Western economies are absolutely dependent now on the continued underpayment of women. An idealogy that makes women feel "worth less" was urgently needed to counteract the way feminism had begun to make us feel worth more. This does not require a conspiracy; merely an atmosphere. The contemporary economy depends right now on the representation of women within the beauty myth.
Naomi WolfTags: sexuality equality self-esteem beauty society advertising feminism culture magazines aging cosmetics double-standards objectification body-image marketing pornography eating-disorders images plastic-surgery diet-industry cosmetic-surgery fashion-industry mass-culture
As soon as a woman's primary social value could no longer be defined as the attainment of virtuous domesticity, the beauty myth redefined it as the attainment of virtuous beauty. It did so to substitute both a new consumer imperative and a new justification for economic unfairness in the workplace where the old ones had lost their hold over newly liberated women.
Naomi WolfTags: self-esteem beauty society advertising body-image marketing
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