Once upon a time there were mass media, and they were wicked, of course, and there was a guilty party. Then there were the virtuous voices that accused the criminals. And Art (ah, what luck!) offered alternatives, for those who were not prisoners to the mass media.

Well, it's all over. We have to start again from the beginning, asking one another what's going on.

Umberto Eco

Tags: art culture mass-media superficiality



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Born as the raising to the nth power of that initial (and rational) waste that is sports recreation, sports chatter is the glorification of Waste, and therefore the maximum point of Consumption. On it and in it the consumer civilization man actually consumes himself (and every possibility of thematizing and judging the enforced consumption to which his is invited and subjected).

Umberto Eco


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What model reader did I want as i was writing? An accomplice, to be sure, one who would play my game.

Umberto Eco

Tags: writing



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There are magic moments, involving great physical fatigue and intense motor excitement, that produce visions of people known in the past ("en me retraçant ces détails, j'en suis à me demander s'ils sont réels, ou bien si je les ai rêvés"). As I learned later from the delightful little book of the Abbé de Bucquoy, there are also visions of books as yet unwritten.

Umberto Eco

Tags: imagination books writing dreams magic visions



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In the years when I discoverd the Abbé Vallet volume, there was a widespread conviction that one should write only out of a commitment to the present, in order to change the world. Now, after ten years or more, the man of letters (restored to his loftiest dignity) can happily write out of pure love of writing.

Umberto Eco

Tags: writing



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After so many years even the fire of passion dies, and with it what was believed the light of the truth. Who of us is able to say now whether Hector or Achilles was right, Agamemnon or Priam, when they fought over the beauty of a woman who is now dust and ashes?

Umberto Eco

Tags: truth past passion beauty war right justification mythology troy passage-of-time homer iliad



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But why do some people support [the heretics]?"
"Because it serves their purposes, which concern the faith rarely, and more often the conquest of power."
"Is that why the church of Rome accuses all its adversaries of heresy?"
"That is why, and that is also why it recognizes as orthodoxy any heresy it can bring back under its own control or must accept because the heresy has become too strong.

Umberto Eco

Tags: power double-standards heresy orthodoxy



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Under torture you are as if under the dominion of those grasses that produce visions. Everything you have heard told, everything you have read returns to your mind, as if you were being transported, not toward heaven, but toward hell. Under torture you say not only what the inquisitor wants, but also what you imagine might please him, because a bond (this, truly, diabolical) is established between you and him ... These things I know, Ubertino; I also have belonged to those groups of men who believe they can produce the truth with white-hot iron. Well, let me tell you, the white heat of truth comes from another flame.

Umberto Eco

Tags: truth torture inquisition



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The faith a movement proclaims doesn't count: what counts is the hope it offers. All heresies are the banner of a reality, an exclusion. Scratch the heresy and you will find the leper. Every battle against heresy wants only this: to keep the leper as he is.

Umberto Eco

Tags: poverty heresy exclusion leprosy



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Semiotics is in principle the discipline studying everything which can be used in order to lie. If something cannot be used to tell a lie, conversely it cannot be used to tell the truth: it cannot in fact be used "to tell" at all.

Umberto Eco

Tags: truth lies semiotics



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