Was he smart? No, not exceptionally. Instead, he was a genius.
Walter IsaacsonTags: paradoxical
Steve Jobs had a tendency to see things in a binary way: "A person was either a hero or a bozo, a product was either amazing or shit
Walter IsaacsonOn Startups: "I hate it when people call themselves "entrepreneurs" when what they're really trying to do is launch a startup and then sell or go public, so they can cash in and move on.
Walter IsaacsonThe best and most innovative products don't always win...(it's an) aesthetic flaw in how the universe worked
Walter IsaacsonWhen you open the box of an iPhone or iPad, we want that tactile experience to set the tone for how you perceive the product.
Walter IsaacsonAnother time, he was playing [chess] with his equal, the Duchess of Bourbon, who made a move that inadvertently exposed her king. Ignoring the rules of the game, he promptly captured it. "Ah," said the duchess, "we do not take Kings so." Replied Franklin in a famous quip: "We do in America.
Walter IsaacsonI discovered that the best innovation is sometimes the company, the way you organize a company. The whole notion of how you build a company is fascinating.
Walter IsaacsonТоя свят няма да загине от атомна бомба, както ни казват вестниците - не, ще загине от смях, от баналност, от факта, че си прави шега с всичко, че и лоша шега на това отгоре.
Walter IsaacsonДнес се развива нов свят на съкровена, лична мощ - мощта на отделния човек да се образова сам, сам да търси вдъхновение, сам да оформя средата си и да споделя преживяванията си с онзи, който се интересува от тях.
Walter IsaacsonWhat was remarkable was that associating with a computer and electronics company was the best way for a rock band to seem hip and appeal to young people. Bono later explained that not all corporate sponsorships were deals with the devil. “Let’s have a look,” he told Greg Kot, the Chicago Tribune music critic. “The ‘devil’ here is a bunch of creative minds, more creative than a lot of people in rock bands. The lead singer is Steve Jobs. These men have helped design the most beautiful art object in music culture since the electric guitar. That’s the iPod. The job of art is to chase ugliness away.
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