At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.

Yvon Chouinard

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It's okay to be eccentric if you're rich; otherwise you're just crazy.

Yvon Chouinard

Tags: eccentricity

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We want customers who need our clothing, not just desire it.

Yvon Chouinard

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