[I]f Modi is toast, it will in one sense be a tremendous pity. In his way, he represents a third generation in cricket's governance. For a hundred years and more, cricket was run by administrators, who essentially maintained the game without going out of their way to develop it. More recently it has been run by managers, with just an ounce or two of strategic thought. Modi was neither; he was instead a genuine entrepreneur. He has as much feeling for cricket as Madonna has for madrigals, but perhaps, because he came from outside cricket's traditional bureaucratic circles, he brought a vision and a common touch unexampled since Kerry Packer.
Gideon HaighTags: professionalism commercialism entrepreneurship cricket indian-premier-league kerry-packer lalit-modi madonna
Since inception, the IPL has worn its brand value like a corroboration of inner virtue. On the eve of this tournament, under the headline 'Brand IPL touches the sky', the league's website reverberated with the announcement that Brand Finance, a branding consultancy, had valued the brand value of the IPL brand at $4.13 billion worth of brand—which is a lot of brand, brand-wise.
Gideon HaighTags: commercialism cricket indian-premier-league branding
Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn't think we should worry: 'IPL as a brand can survive on its own.' Shilpa Shetty, 'brand ambassador' of the Rajasthan Royals, tweets that we should: 'Custodians of Cricket must not hamper d Brandvalue of this viable sport.' Hampering d Brandvalue, insists new IPL boss Chirayu Amin, is the furthest thing from his mind: 'IPL's brand image is strong and nobody can touch that.' Harsha Bhogle, however, frets for the nation: 'Within the cricket world, Brand India will take a hit.'
Not much more than a week after Modi's first tell-all tweets, the media was anxiously consulting Brand Finance's managing director, Unni Krishnan. Had there been any brand dilution yet? It was, said the soothsayer gravely, 'too early to say'. He could, however, confirm the following: 'The wealth that can be created by the brand is going to be substantially significant for many stakeholders. A conducive ecosystem has to be created to move the brand to the next level… We have to build the requisite bandwidth to monetise these opportunities.' Er, yeah… what he said. Anyway, placing a value on the IPL brand has clearly been quite beneficial to Brand Finance's brand.
Tags: commercialism twitter cricket indian-premier-league lalit-modi branding brand-finance chirayu-amin harsha-bhogle mahendra-singh-dhoni shilpa-shetty unni-krishnan
The assumption now is that the interests of the brand and of the game overlap to the degree that cricket need hardly be mentioned.
Gideon HaighTags: commercialism cricket indian-premier-league branding
She felt the cold blast from the sterile air conditioning on her bare arms and thighs, as she ambled down the center of the shopping complex's ground floor.
The scene was a swirl of candy bright lights--the Victoria's Secret fuchsia signboard, signboards which lured one to purchase "confidence," or "sexual appeal," or whatever it was that was being advertised--the fluorescent lights in each store, contrasting with the shiny, black-tiled walls and eye-catching speckled marble tiles on the ground.
One could lick the floor--the tiles were spotless, clean like the fake air she was breathing in, like the atoms and cells in her that were decaying in stale neglect.
Tags: money sexuality society confidence sex literature lust sex-appeal desires self-image materialism erotic desire business contemporary urban image commerce eroticism astrology popular-culture commercialism erotica shopping literary-fiction contemporary-fiction erotic-romance erotic-literature gemini-moon sexual-astrology
If money’s the god people worship, I’d rather go worship the devil instead.
Jess C. ScottTags: humor money devil society god work religion humour sarcasm satan materialism worship rat-race working sarcastic-quotes commercialism job mm rockstar sarcastic bromance sarcastic-humor core core-of-the-soul core-values yaoi
Tags: violence film commercialism david-lynch david-foster-wallace quentin-tarantino muzak
These temple destroyers, devotees of ravaging commercialism, seem to have a perfect contempt for Nature, and, instead of lifting their eyes to the God of the mountains, lift them to the Almighty Dollar.
John MuirTags: nature greed commercialism
I remember a time when a cabbage could sell itself by being a cabbage. Nowadays it’s no good being a cabbage – unless you have an agent and pay him a commission. Nothing is free anymore to sell itself or give itself away. These days, Countess, every cabbage has its pimp.
Jean GiraudouxTags: capitalism cabbage commercialism
He knows how to market himself well. Nowadays, that's all that seems to count. He's rebellious in a way that appeals to people with vain, shallow taste. So of course he manipulates his audiences with the blessing of his recording company and the financial investors behind his brand.
Jess C. ScottTags: music shallow vanity fame greed popularity rebellion rebel mediocrity marketing popular-culture commercialism corporate-culture popular corporate-greed corporate hype vainglory vain shallowness popstars commercialized commercialization fame-and-fortune shallow-apperances
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