For the most difficult way to be retweeted, or, liked: be thought-provoking. For the easiest way: quote Oprah, or, the Bible.

Mokokoma Mokhonoana

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Perhaps the most powerful and appealing aspect of another's words, however, is simply their convenience. Whether distilled in the briefest apophthegm, or spread out across some voluminous tome, the thought is ready-made, the heavy lifting done. It's there to be used like a weapon or tool, and as time wanders on, seemingly leaving us fewer and fewer new things to say, it becomes ever more useful. As technology moves forward, as well, it also becomes much easier. Indeed, in this "information age" where so much is available to so many so quickly that enlightenment nearly verges on light pollution, it can sometimes appear that expression has been reduced to nothing more than a mad race to unearth and claim references. As such, the citation is also there to be donned, like some article of fashion from which we may reap the praise of discriminating taste without ever exerting ourself in the actual toil of manufacture.

Jasper Siegel Seneschal

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