The television commercial has mounted the most serious assault on capitalist ideology since the publication of Das Kapital. To understand why, we must remind ourselves that capitalism, like science and liberal democracy, was an outgrowth of the Enlightenment. Its principal theorists, even its most prosperous practitioners, believed capitalism to be based on the idea that both buyer and seller are sufficiently mature, well informed and reasonable to engage in transactions of mutual self-interest. If greed was taken to be the fuel of the capitalist engine, the surely rationality was the driver. The theory states, in part, that competition in the marketplace requires that the buyer not only knows what is good for him but also what is good. If the seller produces nothing of value, as determined by a rational marketplace, then he loses out. It is the assumption of rationality among buyers that spurs competitors to become winners, and winners to keep on winning. Where it is assumed that a buyer is unable to make rational decisions, laws are passed to invalidate transactions, as, for example, those which prohibit children from making contracts...Of course, the practice of capitalism has its contradictions...But television commercials make hash of it...By substituting images for claims, the pictorial commercial made emotional appeal, not tests of truth, the basis of consumer decisions. The distance between rationality and advertising is now so wide that it is difficult to remember that there once existed a connection between them. Today, on television commercials, propositions are as scarce as unattractive people. The truth or falsity of an advertiser's claim is simply not an issue. A McDonald's commercial, for example, is not a series of testable, logically ordered assertions. It is a drama--a mythology, if you will--of handsome people selling, buying and eating hamburgers, and being driven to near ecstasy by their good fortune. No claim are made, except those the viewer projects onto or infers from the drama. One can like or dislike a television commercial, of course. But one cannot refute it.
Neil PostmanTags: advertising logic television drama idiocy commercials mcdonalds falsities emotional-appeal public-discourse television-commercials
Get your associates as fast as you can and then get a bachelors."
"I don't want that. I want to work in TV."
"Trust me, Laura. You'd be happier if you were an accountant.
Tags: humor television hollywood tv
Unpaid internships are worse than slavery," Gabby said. I looked at her, unsure of what she meant. "They make us work ridiculous hours, for free, and they make us do things an employee would do. It's a scam, and worse, they make you feel like they're doing YOU a favor. It's such mindfuckery.
Teresa LoTags: humor television hollywood tv internships unpaid-internships
At first, I was shocked that Diane could even suggest this family reunion [on television], and then I realized this is just the way of the world, or at least the way of fin de siecle America. Not only would the next revolution be televised, but so would every other little stupid thing. It was already happening: Television reunions between adopted children and their birth parents...
Elizabeth WurtzelTags: society america television
Many of the people who consented to talk about their private lives in front of millions of television viewers would say that they were sharing their stories as a way to give comfort [to] fellow sufferers, to raise public awareness, to give a voice to their pain. None of them would ever admit that it was all about ratings and voyeurism and lurid, grotesque curiosity.
Elizabeth WurtzelTags: society america television
Then why have you been talking about her for the past half hour straight?" His friend glanced over at him, a cheeky grin on his face, and the rockstar glared exaggeratedly.
"I have not."
"You definitely have. I missed an entire episode of Cupcake Wars because you've got a crush.
Tags: television crush cupcake
Stop listening to the TV tell you about America the beautiful . . . get up and be America the beautiful.
Rivera SunTags: inspirational beauty activism nature change america hope television personal-growth
Well, fame is a drug and when you take it away from an addict, things can get ugly.
Melissa Jo PeltierTags: satire television dark-humor reality-tv
Today’s generation didn’t want to watch ancient actors reciting the same tired lines. They wanted to see themselves reflected onscreen –rude, raw, entitled. These kids needed to believe that they themselves were only one daring, controversial act away from being up on that screen themselves.
Melissa Jo PeltierTags: satire fame celebrity television actors dark-humor reality-tv
Confession: I don't want everybody to be beautiful, not in that unlined, creaseless, symmetrical way. Android beauty, like it comes out of a test tube. Beauty without blemish or mark. Not only do I not identify with such people, I don't believe in them either. I don't even find them attractive. This is what makes watching television so hard: they don't cast actors anymore, only models. When they make a movie of my life, they'd better cast a character actor in the lead. Don't try to tell me I'm not a character.
Lisa SamsonTags: beauty media television character models
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