The effective object of worship is the bottle and the sole religious experience is that state of uninhibited and belligerent euphoria which follows the ingestion of the third cocktail.
Aldous HuxleyFortunately, however, birds don't understand pep talks. Not even St. Francis'. Just imagine," he went on, "preaching sermons to perfectly good thrushes and goldfinches and chiff-chaffs! What presumption! Why couldn't he have kept his mouth shut and let the birds preach to him?
Aldous HuxleyThose who believe that they are exclusively in the right are generally those who achieve something.
Aldous HuxleyAtat lumea in care traim,cat si noi,cei care vietuim in aceasta lume,suntem creatiile stupiditatii si ale miopiei.
Aldous HuxleyThe principles underlying propaganda are extremely simple. Find some common desire, some widespread unconscious fear or anxiety; think out some way to relate this wish or fear to the product you have to sell; then build a bridge of verbal or pictorial symbols over which your customer can pass from fact to compensatory dream, and from the dream to the illusion that your product, when purchased, will make the dream come true. They are selling hope.
We no longer buy oranges, we buy vitality. We do not just buy an auto, we buy prestige. And so with all the rest. In toothpaste, for example, we buy not a mere cleanser and antiseptic, but release from the fear of being sexually repulsive. In vodka and whisky we are not buying a protoplasmic poison which in small doses, may depress the nervous system in a psychologically valuable way; we are buying friendliness and good fellowship, the warmth of Dingley Dell and the brilliance of the Mermaid Tavern. With our laxatives we buy the health of a Greek god. With the monthly best seller we acquire culture, the envy of our less literate neighbors and the respect of the sophisticated. In every case the motivation analyst has found some deep-seated wish or fear, whose energy can be used to move the customer to part with cash and so, indirectly, to turn the wheels of industry.
Mots clés advertising manipulation propaganda sales-techniques
Iadul este incapacitatea de a fi altul decat fiinta pe care o descoperi actionand zilnic in numele tau.
Aldous HuxleyMots clés life
Moral education, which ought never, in any circumstances, to be rational.
Aldous HuxleyViata e insa atat de banala,incat literatura trebuie sa se ocupe de lucrurile care ies din comun.
Aldous HuxleyMots clés literature
Avem intotdeauna tendinta sa atribuim propriile noastre defecte si celorlalti.
Aldous HuxleyMots clés life
During his long career as an agitator, Hitler had studied the effects of herd-poison and had learned how to exploit them for his own purposes. He had discovered that the orator can appeal to those "hidden forces" which motivate men's actions, much more effectively than can the writer. Reading is a private, not a collective activity. The writer speaks only to individuals, sitting by themselves in a state of normal sobriety. The orator speaks to masses of individuals, already well primed with herd-poison. They are at his mercy and, if he knows his business, he can do what he likes with them.
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