This background enables us to understand a fact that is symptomatic of the current phase of saturation: there are countless people who want to withdraw from the omnipresence of advertising, who even avoid it like the plague. Here too, it is helpful to distinguish between the states before and after. From the perspective of the burgeoning world of products, advertising could be justified by the argument that spreading the word about the existence of new means of life improvements was indispensable, as the populations of industrial and trading nations would otherwise have been cheated of major knowledge about discreet improvements to the world. As the ambassador of new bringers of advantage, early advertising was the general training medium for contemporary performance collectives thoughtlessly denounced in culture-conservative milieus as 'consumer societies'. The aversion to advertising that pervades the saturated infospheres of the present, however, is based on the correct intuition that, in most of its manifestations, it has long since become a form of downward training. It no longer passes on what people should know in order to access advantageous innovations; it creates illusions of purchasable self-elevations that de facto usually lead to weakenings.
Peter SloterdijkMots clés advertising
From the perspective of the radicals, the habitus basis of human existence is, as a whole, no more than a spiritually worthless puppet theatre into which a free ego-soul must be implanted after the fact, and through the greatest effort. If this fails, one experiences an effect in most people that is familiar from many athletes and models: they make a promising visual impression - but if one knocks, no one is at home. According to these doctrines, the adept can only rid themselves of their baggage by subjecting their life to a rigorous practice regime by which they can de-automize their behaviour in all important dimensions. At the same time, they must re-automatize their newly acquired behaviour so that what they want to be or represent becomes second nature.
Peter SloterdijkMots clés subject
Let me repeat: the stakes are high. We must confront one of the most massive pseudo-evidences in recent intellectual history: the belief, rampant in Europe since only two or three centuries ago, in the existence of 'religions' - and more than that, against the unverified faith in the existence of faith. Faith in the existence of 'religion' is the element that unites believers and non-believers, in the present as much as in the past. It displays a single-mindedness that would make any prefect of the Congregation for the Doctrine of the Faith in Rome green with envy. No one who overcame religion ever doubted its existence, even if they opposed every single one of its dogmas. No denial ever confronted the denier with the question of whether its name was justified, and whether it had any lasting value in such a form. It is only because society has grown accustomed to a comparatively recent fiction - it did not come into use until the seventeenth century - that one can speak today of a 'return of religion'.' It is the unbroken faith in religion as a constant and universal factor which can vanish and return that forms the foundation of the current legend.
Peter SloterdijkMots clés religion faith religions
It is not only the weary Homo faber, who objectifies the world in the 'doing' mode, who must vacate his place on the logical stage; the time has also come for Homo religiosus, who turns to the world above in surreal rites, to bid a deserved farewell. Together, workers and believers come into a new category. It is time to reveal humans as the beings who result from repetition. Just as the nineteenth century stood cognitively under the sign of production and the twentieth under that of reflexivity, the future should present itself under the sign of the exercise.
Peter SloterdijkMots clés work exercise working repetition practising
Something is indeed returning today - but the conventional wisdom that this is religion making its reappearance is insufficient to satisfy critical inquiries. Nor is it the return of a factor that had vanished, but, rather a shift of emphasis in a continuum that was never interrupted. The genuinely recurring element that would merit our full intellectual attention is more anthropological than 'religious' in its implications - it is, in a nutshell, the recognition of the immunitary constitution of human beings.
Peter SloterdijkMots clés religion anthropology immunitary practising
But if man genuinely produces man, it is precisely not through work and it's concrete results, not even the 'work on oneself' so widely praised in recent times, let alone through the alternatively invoked phenomena of 'interaction' or 'communication': it is through life in forms of practice. Practice is defined here as any operation that provides or improves the actor's qualification for the next performance of the same operation, whether it is declared as practice or not.
Peter SloterdijkMots clés work working practising
As in the days of the first Merovingian, who pledged allegiance to the cross because of a victorious battle, today's children of the banalized Enlightenment are likewise meant to burn what they worshipped and worship what they burned.
Peter SloterdijkMots clés belief enlightenment
The stakes in this game are not low. Our enterprise is no less than the introduction of an alternative language, and with the language an altered perspective, for a group of phenomena that tradition tended to refer to with such words as 'spirituality', 'piety', 'morality', 'ethics' and 'asceticism'. If the manoeuvre succeeds, the conventional concept of religion, that ill-fated bugbear from the prop studios of modern Europe, will emerge from these investigations as the great loser. Certainly intellectual history has always resembled a refuge for malformed concepts - and after the following journey through the various stations, one will not only see through the concept of 'religion' in its failed design, a concept whose crookedness is second only to the hyper-bugbear that is 'culture'.
Peter SloterdijkMots clés morality ethics religion spirituality culture piety asceticism practising
The novelty of the new, as noted earlier, stems from the unfolding of the known into larger, brighter, more richly contoured surfaces. Consequently, it can never be innovative in an absolute sense; in part, it is always the continuation of the cognitively existent by other means. Here, novelty and greater explicitness amount to the same thing. We can therefore say that the higher the degree of explicitness, the deeper the possible, indeed inevitable disconcertment caused by the newly acquired knowledge. I have previously accepted as a conventional fact that this table is made of cherrywood; I acknowledge with the tolerance of the educated that the cherrywood consists of atoms, even though these oft-cited atoms, these epistemological contemporaries of the twentieth century, possess no greater reality for me than unicorn powder or Saturnian influences. That these cherrywood atoms dissolve into a mist of sub-atomic almost-nothings upon further explication - this is something that I, as an end consumer of physical Enlightenment, must accept, even if it goes decisively against my assumptions about the substantiality of substance. The final explanation illustrates most emphatically how the later knowledge tends to be the more disconcerting.
Peter SloterdijkMots clés disconcernment explicitness
If Enlightenment in a technical sense is the programmatic word for progress in the awareness of explicitness, one can say without fear of grand formulas that rendering the implicit explicit is the cognitive form of fate. Were this not the case, one would never have had cause to believe that later knowledge would necessarily be better knowledge - for, as we know, everything that has been termed 'research' in the last centuries has rested on this assumption. Only when the inward-folded 'things' or facts are by their nature subject to a tendency to unfold themselves and become more comprehensible for us can one - provided the unfolding succeeds - speak of a true increase in knowledge. Only if the 'matters' are spontaneously prepared (or can be forced by imposed examination) to come to light in magnified and better-illuminated areas can one seriously - which here means with ontological emphasis - state that there is science in progress, there are real knowledge gains, there are expeditions in which we, the epistemically committed collective, advance to hidden continents of knowledge by making thematic what was previously unthematic, bringing to light what is yet unknown, and transforming vague cognizance into definite knowledge. In this manner we increase the cognitive capital of our society - the latter word without quotation marks in this case.
Peter SloterdijkMots clés science progress knowledge enlightenment
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