The people who are the best in the world specialize at getting really good at the questions they don't know.
Seth GodinStrategic quitting is the secret of successful organizations
Seth GodinThe Cul-de-Sac ( French for "dead end" ) ... is a situation where you work and work and work and nothing much changes
Seth GodinPersistent people are able to visualize the idea of light at the end of the tunnel when others can't see it
Seth GodinStick with the Dips that are likely to pan out, and quit the Cul-de-Sacs to focus your resources
Seth GodinThe Dip creates scarcity; scarcity creates value
Seth GodinThe market ... demands a signal from you that you're serious, powerful, accepted, and safe.
Seth GodinGroup projects are the exception in school, but they should be the norm.
Seth GodinTo be willing to do new things you don't think you'll like requires you to prefer the unknown. Not just tolerate it, but to prefer it.
Seth GodinThe challenge is this: training creative, independent, and innovative artists is new to us.
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