The forms of art reflect the history of man more truthfully than do documents themselves.
Theodor W. AdornoNo history leads from savagery to humanitarianism, but there is one leads from the slingshot to the megaton bomb.
Theodor W. AdornoAs naturally as the ruled always took the morality imposed upon them more seriously than did the rulers themselves, the deceived masses are today captivated by the myth of success even more than the successful are. Immovably, they insist on the very ideology which enslaves them. The misplaced love of the common people for the wrong which is done to them is a greater force than the cunning of the authorities.
Theodor W. AdornoEs gibt kein richtiges Leben im falschen
Theodor W. AdornoThere is no love that is not an echo.
Theodor W. AdornoMots clés love wistful-advise
Thought as such… is an act of negation, of resistance to that which is forced upon it; this is what thought has inherited from its archetype, the relation between labor and material. Today, when ideologues tend more than ever to encourage thought to be positive, they cleverly note that positivity runs precisely counter to thought, and that it takes friendly persuasion by social authority to accustom thought to positivity.
Theodor W. AdornoThe triumph of advertising in the culture industry is that consumers feel compelled to buy and use its products even though they see through them.
Theodor W. AdornoThe paradise offered by the culture industry is the same old drudgery. Both escape and elopement are pre-designed to lead back to the starting point. Pleasure promotes the resignation which it ought to help to forget.
Theodor W. AdornoThe culture industry perpetually cheats its consumers of what it perpetually promises. The promissory note which, with its plots and staging, it draws on pleasure is endlessly prolonged; the promise, which is actually all the spectacle consists of, is illusory: all it actually confirms is that the real point will never be reached, that the diner must be satisfied with the menu.
Theodor W. AdornoDivertir-se significa que não devemos pensar, que devemos esquecer a dor, mesmo onde ela se mostra. Na base do divertimento planta-se a impotência. É, de fato, fuga, mas não, como pretende, fuga da realidade perversa, mas sim do ultimo grão de resistência que a realidade ainda pode haver deixado. A libertação prometida pelo entretenimento é a do pensamento como negação.
Theodor W. AdornoMots clés realidade impotência resistência pensar diversão
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