From Unlikely Destinations: The Lonely Planet Story, re: the travel book boom of the 1970s
Surprisingly, none of the new developments in travel publishing came from established companies. The changes in the air seemed to completely bypass them and when they did wake up to the upsurge in growth it was too late -- they'd been overtaken. Much the same happened a decade later with computer books. Just as the travel book explosion was led by travelers who got into publishing rather than publishers getting into travel, so the computer book explosion was led by computer geeks getting into publishing. The regular publishers never saw it coming.

Tony Wheeler

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