Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn't think we should worry: 'IPL as a brand can survive on its own.' Shilpa Shetty, 'brand ambassador' of the Rajasthan Royals, tweets that we should: 'Custodians of Cricket must not hamper d Brandvalue of this viable sport.' Hampering d Brandvalue, insists new IPL boss Chirayu Amin, is the furthest thing from his mind: 'IPL's brand image is strong and nobody can touch that.' Harsha Bhogle, however, frets for the nation: 'Within the cricket world, Brand India will take a hit.'
Not much more than a week after Modi's first tell-all tweets, the media was anxiously consulting Brand Finance's managing director, Unni Krishnan. Had there been any brand dilution yet? It was, said the soothsayer gravely, 'too early to say'. He could, however, confirm the following: 'The wealth that can be created by the brand is going to be substantially significant for many stakeholders. A conducive ecosystem has to be created to move the brand to the next level… We have to build the requisite bandwidth to monetise these opportunities.' Er, yeah… what he said. Anyway, placing a value on the IPL brand has clearly been quite beneficial to Brand Finance's brand.
Mots clés commercialism twitter cricket indian-premier-league lalit-modi branding brand-finance chirayu-amin harsha-bhogle mahendra-singh-dhoni shilpa-shetty unni-krishnan
The assumption now is that the interests of the brand and of the game overlap to the degree that cricket need hardly be mentioned.
Gideon HaighMots clés commercialism cricket indian-premier-league branding
Cricket to us was more than play,
It was a worship in the summer sun.
Heroes in fact die with one's youth. They are pinned like butterflies to the setting board of early memories—the time when skies were always blue, the sun shone and the air was filled with the sounds and scents of grass being cut. I find myself still as desperate to read the Sussex score in the stop-press as ever I was; but I no longer worship heroes, beings for whom the ordinary scales of human values are inadequate. One learns that as one grows up, so do the gods grow down. It is in many ways a pity: for one had thought that heroes had no problems of their own. Now one knows different!
Alan RossMots clés youth heroes memories butterflies cricket idolisation sussex
Don Bradman will bat no more against England, and two contrary feelings dispute within us: relief, that our bowlers will no longer be oppressed by this phenomenon; regret, that a miracle has been removed from among us. So must ancient Italy have felt when she heard of the death of Hannibal.
R.C. Robertson-GlasgowMots clés miracle italy regret relief ambivalence england hannibal cricket bradman
[F]or all its reputation for conservatism, cricket in its history has demonstrated a remarkable capacity for innovation. What game has survived subjection to such extraordinary manipulations, having been prolonged to 10 days (in Durban 70 years ago), truncated to as few as 60 balls (in Hong Kong every year), and remained recognisable in each instance?
Gideon HaighMots clés adaptation conservatism innovation cricket durban hong-kong hong-kong-sixes timeless-test
The IPL, involving the socialist principle of a salary cap and the protectionist mechanism of quotas, is not perhaps the best example of a market left flourishingly to its own devices and dynamics.
Gideon HaighMots clés socialism free-market cricket indian-premier-league protectionism salary-caps
Kaneria has competed in more than 50 Test series [sic] for Pakistan during his career.
BBCMots clés age cricket danish-kaneria misspeaking pakistan-national-cricket-team
Glenn McGrath had a reasonable career in Australia.
Andrew StraussMots clés cricket australia-national-cricket-team glenn-mcgrath understatements
There's a lot of good things about England, but I don't want to tell you too many of them.
Michael ClarkeMots clés secrecy compliments competition cricket england-cricket-team 2010-icc-world-twenty20 the-ashes
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