Then shouldering their burdens, they set off, seeking a path that would bring them over the grey hills of the Emyn Muil, and down into the Land of Shadow.

J.R.R. Tolkien

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The ultimate freedom for creative groups is the freedom to experiment with new ideas. Some skeptics insist that innovation is expensive. In the long run, innovation is cheap. Mediocrity is expensive—and autonomy can be the antidote.”   TOM KELLEY General Manager, IDEO

Daniel H. Pink

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Lawyers often face intense demands but have relatively little “decision latitude.” Behavioral scientists use this term to describe the choices, and perceived choices, a person has. In a sense, it’s another way of describing autonomy—and lawyers are glum and cranky because they don’t have much of it.

Daniel H. Pink

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the automatic, fixed-action patterns of these animals work very well the great majority of the time. For example, because only healthy, normal turkey chicks make the peculiar sound of baby turkeys, it makes sense for mother turkeys to respond maternally to that single “cheep-cheep” noise.

Robert B. Cialdini

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A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.

Robert B. Cialdini

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Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies? The result was that once again nearly all (93 percent) agreed, even though no real reason, no new information, was added to justify their compliance. Just as the “cheep-cheep” sound of turkey chicks triggered an automatic mothering response from maternal turkeys—even when it emanated from a stuffed polecat—so, too, did the word “because” trigger an automatic compliance response

Robert B. Cialdini

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The customers, mostly well-to-do vacationers with little knowledge of turquoise, were using a standard principle—a stereotype—to guide their buying: “expensive = good.

Robert B. Cialdini

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They were rather handsome, had been educated in one of the first private seminaries in town,

Jane Austen

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There is so much of gratitude or vanity in almost every attachment, that it is not safe to leave any to itself. We can all BEGIN freely--a slight preference is natural enough; but there are very few of us who have heart enough to be really in love without encouragement. In nine cases out of ten a women had better show MORE affection than she feels. Bingley likes your sister undoubtedly; but he may never do more than like her, if she does not help him on.

Jane Austen

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