To lose confidence in one’s body is to lose confidence in oneself.
Simone de BeauvoirMots clés self-esteem beauty body-image weight eating-disorders diet-industry
The more legal and material hindrances women have broken through, the more strictly and heavily and cruelly images of female beauty have come to weigh upon us...During the past decade, women breached the power structure; meanwhile, eating disorders rose exponentially and cosmetic surgery became the fastest-growing specialty...pornography became the main media category, ahead of legitimate films and records combined, and thirty-three thousand American women told researchers that they would rather lose ten to fifteen pounds than achieve any other goal...More women have more money and power and scope and legal recognition than we have ever had before; but in terms of how we feel about ourselves physically, we may actually be worse off than our unliberated grandmothers.
Naomi WolfMots clés self-esteem beauty society eating-disorders images
In drawing attention to the physical characteristics of women leaders, they can be dismissed as either too pretty or too ugly. The net effect is to prevent women's identification with the issues. If the public women is stigmatized as too 'pretty,' she's a threat, a rival--or simply not serious; if derided as too 'ugly,' one risks tarring oneself with the same brush by identifying oneself with her agenda.
Naomi WolfMots clés self-esteem beauty society weight marketing diet-industry
Vogue began to focus on the body as much as on the clothes, in part because there was little they could dictate with the anarchic styles...In a stunning move, an entire replacement culture was developed by naming a 'problem' where it had scarcely existed before, centering it on the women's natural state, and elevating it to the existential female dilemma...The number of diet-related articles rose 70 percent from 1968 to 1972...The lucrative 'transfer of guilt' was resurrected just in time.
Naomi WolfMots clés self-esteem beauty society beauty-myth
[Women's magazines]ignore older women or pretend that they don’t exist; magazines try to avoid photographs of older women, and when they feature celebrities who are over sixty, ‘retouching artists’ conspire to ‘help’ beautiful women look more beautiful, ie less than their age...By now readers have no idea what a real woman’s 60 year old face looks like in print because it’s made to look 45. Worse, 60 year old readers look in the mirror and think they are too old, because they’re comparing themselves to some retouched face smiling back at them from a magazine.
Dalma HeynMots clés self-esteem beauty society magazines aging editing body-image
Every woman knows that, regardless of all her other achievements, she is a failure if she is not beautiful.
Germaine GreerMots clés self-esteem beauty society body-image weight
Why does the social order feel the need to defend itself by evading the fact of real women, our faces and voices and bodies, and reducing the meaning of women to these formulaic and endlessly reproduced "beautiful" images? Though unconscious personal anxieties can be a powerful force in the creation of a vital lie, economic necessity practically guarantees it. An economy that depends on slavery needs to promote images of slaves that "justify" the institution of slavery. Western economies are absolutely dependent now on the continued underpayment of women. An idealogy that makes women feel "worth less" was urgently needed to counteract the way feminism had begun to make us feel worth more. This does not require a conspiracy; merely an atmosphere. The contemporary economy depends right now on the representation of women within the beauty myth.
Naomi WolfMots clés sexuality equality self-esteem beauty society advertising feminism culture magazines aging cosmetics double-standards objectification body-image marketing pornography eating-disorders images plastic-surgery diet-industry cosmetic-surgery fashion-industry mass-culture
As soon as a woman's primary social value could no longer be defined as the attainment of virtuous domesticity, the beauty myth redefined it as the attainment of virtuous beauty. It did so to substitute both a new consumer imperative and a new justification for economic unfairness in the workplace where the old ones had lost their hold over newly liberated women.
Naomi WolfMots clés self-esteem beauty society advertising body-image marketing
The beauty myth of the present is more insidious than any mystique of femininity yet: A century ago, Nora slammed the door of the doll's house; a generation ago, women turned their backs on the consumer heaven of the isolated multiapplianced home; but where women are trapped today, there is no door to slam. The contemporary ravages of the beauty backlash are destroying women physically and depleting us psychologically. If we are to free ourselves from the dead weight that has once again been made out of femaleness, it is not ballots or lobbyists or placards that women will need first; it is a new way to see.
Naomi WolfMots clés self-esteem beauty society advertising magazines marketing eating-disorders images
As women demanded access to power, the power structure used the beauty myth materially to undermine women's advancement.
Naomi WolfMots clés self-esteem beauty advertising media marketing images scoiety
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