The goal was never to bear the competition, or to make a lot of money. It was to do the greatest thing possible, or even a little greater
Walter IsaacMots clés steve-jobs
I want it to be as beautiful as possible, even if it's inside the box. A great carpenter isn't going to use lousy wood for the back of a cabinet, even though nobody's going to see it.
Walter IsaacsonMots clés steve-jobs
We made the iPod for ourselves, and when you're doing something for yourself, or your best friend or family, you're not going to cheese out. If you don't love something, you're not going to go the extra mile, work the extra weekend, challenge the status quo as much.
Walter IsaacsonMots clés steve-jobs
That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains. [BusinessWeek, May 25 1998]
Steve JobsMots clés simplicity focus mantra steve-jobs
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