Knowledge curses us, if we find it hard to imagine what it was like not to know it. And it becomes difficult to share our knowledge with others because we can't readily re-create our listener's state of mind.
Chip HeathTag: made-to-stick
We can't unlearn what we already know and there are only two ways to beat the curse, the first is not to learn anything, the second is to transform our ideas.
Chip HeathTag: made-to-stick
Create a need for closure.
Chip HeathTag: made-to-stick
The Aha! experience is much more satisfying when it's preceded by the huh experience.
Chip HeathTag: made-to-stick
Common sense is the enemy of sticky messages, if I already "get" what you're trying to tell me, why should I be obsessed about remembering it.
Chip HeathTag: made-to-stick
To get someone's attention break a pattern of thinking.
Chip HeathTag: made-to-stick
The more we reduce the amount of information in an idea, the stickier it will be.
Chip HeathTag: made-to-stick
You say 10 things, you say nothing.
Chip HeathTag: made-to-stick
No detail is too small.
Chip HeathTag: made-to-stick
Stories should put knowledge into a frame work that is more lifelike.
Chip HeathTag: made-to-stick
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