Simplification is as much in the mind as it is in the device.

Donald A. Norman

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Designers know too much about their product to be objective judges: the features they have come to love and prefer may not be understood or preferred by the future customers.

Donald A. Norman

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The designer shouldn't think of a simple dichotomy between errors and correct behavior; rather, the entire interaction should be treated as a cooperative endeavor between person and machine, one in which misconceptions can arise on either side.

Donald A. Norman

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