We will live in this world, which for us has all the disquieting strangeness of the desert and of the simulacrum, with all the veracity of living phantoms, of wandering and simulating animals that capital, that the death of capital has made of us—because the desert of cities is equal to the desert of sand—the jungle of signs is equal to that of the forests—the vertigo of simulacra is equal to that of nature—only the vertiginous seduction of a dying system remains, in which work buries work, in which value buries value—leaving a virgin, sacred space without pathways, continuous as Bataille wished it, where only the wind lifts the sand, where only the wind watches over the sand.
Jean BaudrillardNever resist a sentence you like, in which language takes its own pleasure and in which, after having abused it for so long, you are stupefied by its innocence.
Jean BaudrillardWhence the possibility of an ideological analysis of Disneyland (L. Marin did it very well in Utopiques, jeux d'espace [Utopias, play of space]): digest of the American way of life, panegyric of American values, idealized transposition of a contradictory reality. Certainly. But this masks something else and this "ideological" blanket functions as a cover for a simulation of the third order: Disneyland exists in order to hide that it is the "real" country, all of "real" America that is Disneyland (a bit like prisons are there to hide that it is the social in its entirety, in its banal omnipresence, that is carceral). Disneyland is presented as imaginary in order to make us believe that the rest is real, whereas all of Los Angeles and the America that surrounds it are no longer real, but belong to the hyperreal order and to the order of simulation. It is no longer a question of a false representation of reality (ideology) but of concealing the fact that the real is no longer real, and thus of saving the reality principle.
Jean BaudrillardTag: america disneyland simulacra simulation
There is no aphrodisiac like innocence
Jean BaudrillardTag: innocence aphrodisiac
But it must be seen that the term 'catastrophe' has this 'catastrophic' meaning of the end and annihilation only in a linear vision of accumulation and productive finality that the system imposes on us. Etymologically, the term only signifies the curvature, the winding down to the bottom of a cycle leading to what can be called the 'horizon of the event,' to the horizon of meaning, beyond which we cannot go. Beyond it, nothing takes place that has meaning for us - but it suffices to exceed this ultimatum of meaning in order that catastrophe itself no longer appear as the last, nihilistic day of reckoning, such as it functions in our current collective fantasy.
Jean BaudrillardWe criticize Americans for not being able either to analyse or conceptualize. But this is a wrong-headed critique. It is we who imagine that everything culminates in transcendence, and that nothing exists which has not been conceptualized. Not only do they care little for such a view, but their perspective is the very opposite: it is not conceptualizing reality, but realizing concepts and materializing ideas, that interests them. The ideas of the religion and enlightened morality of the eighteenth century certainly, but also dreams, scientific values, and sexual perversions. Materializing freedom, but also the unconscious. Our phantasies around space and fiction, but also our phantasies of sincerity and virtue, or our mad dreams of technicity. Everything that has been dreamt on this side of the Atlantic has a chance of being realized on the other. They build the real out of ideas. We transform the real into ideas, or into ideology.
Jean BaudrillardTag: america sociology baudrillard
…sense of futility that comes from doing anything merely to prove to yourself that you can do it: having a child, climbing a mountain, making some sexual conquest, committing suicide.
The marathon is a form of demonstrative suicide, suicide as advertising: it is running to show you are capable of getting every last drop of energy out of yourself, to prove it… to prove what? That you are capable of finishing. Graffiti carry the same message. They simply say: I’m so-and-so and I exist! They are free publicity for existence.
Do we continually have to prove to ourselves that we exist? A strange sign of weakness, harbinger of a new fanaticism for a faceless performance, endlessly self-evident.
Tag: america sociology jean-baudrillard
Imagine the amazing good fortune of the generation that gets to see the end of the world. This is as marvelous as being there in the beginning. How could one not wish for that with all one's heart? How could one not lend one's feeble resources to bringing it about?
Jean Baudrillardla presencia no se borra ante el vacío, se borra ante un redoblamiento de presencia que borra la oposición de la presencia y de la ausencia
Jean BaudrillardHuman rights, dissidence, antiracism, SOS-this, SOS-that: these are soft, easy, post coitum historicum ideologies, 'after-the-orgy' ideologies for an easy-going generation which has known neither hard ideologies nor radical philosophies. The ideology of a generation which is neo-sentimental in its politics too, which has rediscovered altruism, conviviality, international charity and the individual bleeding heart. Emotional outpourings, solidarity, cosmopolitan emotiveness, multi-media pathos: all soft values harshly condemned by the Nietzschean, Marxo-Freudian age... A new generation, that of the spoilt children of the crisis, whereas the preceding one was that of the accursed children of history.
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