People assume that they perceive reality as it is, that our senses accurately record the outside world. Yet the science suggests that, in important ways, people experience reality not as it is, but as they expect it to be.

Jonah Lehrer


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Suffering through his classes, the young Igor steeped himself in angst. He would later describe his childhood as 'a period of waiting for the moment when I could send everyone and everything connected with it to hell.

Jonah Lehrer


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...Prions violate most of biology's sacred rules. They are one of those annoying reminders of how much we don't know.

Jonah Lehrer


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We need to be willing to risk embarrassment, ask silly questions, surround ourselves with people who don't know what we're talking about. We need to leave behind the safety of our expertise.

Jonah Lehrer

Tag: expertise naïveté



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In fact, most of us see perseverance as a distinctly uncreative approach, the sort of strategy that people with mediocre ideas are forced to rely on.

Jonah Lehrer

Tag: creativity perseverance



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The only way to maximize group creativity—to make the whole more than the sum of its parts—is to encourage a candid discussion of mistakes. In part, this is because the acceptance of error reduces cost. When you believe your flaws will be quickly corrected by the group, you're less worried about perfecting your contribution, which leads to a more candid conversation. We can only get it right when we talk about what we got wrong.

Jonah Lehrer

Tag: mistakes creativity right-and-wrong collaboration groups



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You break out of the box by stepping into shackles.
From Imagine: How Creativity Works pg 23 (hardcover)

Jonah Lehrer

Tag: inspiration imagine



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Knowledge can be a subtle curse. When we learn about the world, we also learn all the reasons why the world cannot be changed. We get used to our failures and imperfections. We become numb to the possibilities of something new

Jonah Lehrer

Tag: imagine



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And so we keep on thinking, because the next thought might be the answer.

Jonah Lehrer

Tag: thinking creativity imagination-reading



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The vocational approach at NOCCA (New Orleans Center for the Creative Arts) helps build grit in students. It teaches them how to be single-minded in pursuit of a goal, to sacrifice for the sake of a passion. The teachers demand hard work from their kids because they know, from personal experience, that creative success requires nothing less.

Jonah Lehrer

Tag: success work creativity motivation grit 233 creative-arts



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