Your brand is the unique persona and identity of you, your company, product or service that sets it apart from others in the same market space. It is the image you or your business present to the world. A brand is composed of many different pieces which, together, capture the attention of your buyers. Some of the pieces are physical, but much of branding is intangible; ideas and thoughts put into words, pictures and videos. When small business owners ask themselves “What is branding?” the answer is, “the essence of the business, products or services.” Your personal brand conveys the way you are perceived; and how you want people to see and feel about you, your business and your products or services. You may want to sound very dignified and reinforce your ‘expert status’ and credibility depending on your products or services. Or you may want to sound approachable, edgy and smart. Whatever voice you choose, carry it into all your messaging, marketing materials, and web presence (your platform).
Kytka Hilmar-JezekTag: branding book-power kytka brand-identity your-brand
In life, we are all on the same journey, we are all struggling to get from point A to point B. Different people have different point A originations and B destinations, but the path we travel is the same. If you can take what you have learned; share the experience and shortcuts you've discovered along the way, offer time saving tips and how you finally made it - then you can lighten the load of those who are just beginning on a similar path. Getting paid for it is an added bonus. My hope is that you do not end your journey at “I wrote a book” but rather understand that your book is just the beginning. Imagine the products you can create based on the contents of your book. Imagine the opportunities to share your knowledge with more people by speaking, training, coaching. You have an important message to share and the world is waiting...
Kytka Hilmar-JezekTag: life-s-journey book-power kytka point-a-to-point-b time-saving-tips
With the explosion of technology over the last 15+ years, we are in the process of a complete paradigm shift in regards to how we communicate in our marketing, public relations and advertising. Social Media has forever changed the way businesses and customers communicate and the beauty of it is that, through your channels, you can reach your audience directly and at lightning speed. Social Media has also changed the way customers make their buying decisions. Pinterest, Google+, Twitter, YouTube, and Facebook, have made it easy to find and connect with others who share similar interests, to read product reviews and to connect with potential clients. Within these networks there is an amazing and wide open space for your unique voice to be heard. As the web interacts with us in more personal ways and with greater portability, there is no time better than the present to engage with and rally your community.
Kytka Hilmar-JezekTag: book-power kytka author-page engage-your-tribe social-media-for-authors
Selling is crucial to your success because without the sale, you do not make any money. The great thing about writing a book to position yourself is that the book does a lot of the selling for you. People read the book and come to you for more answers. If you have products created to match the theme of your book, your platform (website) will do the selling for you. Automate as much of the process as you can with opt-in boxes, video sales landing pages and special offers. Make it as easy as you can for your fans and followers. Once your products are created, simply write about them, talk about them, and create articles from the content and say, “Yes” to interviews. The buzz created will point people back to your site where your automatic sales team is ready to take orders 24 hours a day.
Kytka Hilmar-JezekTag: followers selling fans book-power platform opt-in-boxes
The easiest way to write a book is to use the Table of Contents as an outline. People get stuck when they think in terms of writing a book. Do not let this delay you. There are a lot of book outline writing software’s available today, but I personally believe they have the potential to cause more distraction then assistance.
The best possible outlines have come from pure "flow". I advise my clients to do a simple process of setting the timer for 2 minutes and just writing. I ask that they write everything that pops into their heads without thought or judgment on the subject. The questions I ask are: What is most important to you? What do you know a lot about? Tell me 12 things that fall under that subject that are valuable to know. Under each of the 12 things, give me 3 things that are a "must" in that category. Using index cards to write your answers on is a useful way to arrange chapters and sections of your book. Believe it or not, my students have come up with a Table of Contents/outline in less than 10 minutes using this method. Our greatest block is that we tend to over think things too much. We over analyze and what happens is that we get into analysis paralysis. Our creativity and ‘flow’ freezes up and all spontaneity and creativity just exits out of the thought process. When we stall the creative flow by trying to be correct, proper and appropriate, we end up talking ourselves out of what we intuitively know that we know and into a space of doubt, or what we think we do not know.
Tag: write-a-book book-power kytka analysis-paralysis table-of-contents
Writing your book is not the end all of your strategy. It is a powerful catalyst that will push you to the top of your game. You see, something magical happens when you write your book and this is the best place to mention it because a sale happens when your book is complete. You sell yourself on the idea that you are more than you previously believed yourself to be. You get to experience that “I did it” moment where your mind releases these wonderful stimulators that make you feel awesome. You see yourself in a different way and this opens up a greater opportunity for accomplishment, achievement, and success.
Kytka Hilmar-JezekTag: authors expert book-power kytka end-all-be-all sell-yourself
The out-dated imagery of sitting over a dusty typewriter staring at blank pages for years is a fallacy and probably designed to keep you from living up to your fullest potential.
Kytka Hilmar-JezekTag: writers authors potential authorship being-a-writer book-power kytka
Yes, there are many ways to collect content, but in my experience - the best and most authentic content is one which you speak when you are in moments of flow. You can use any recording device. Do not let the lack of understanding technology slow you down. Ask someone how to turn the damn thing on and record yourself. Remember, you are on a mission to complete the levels within and win a better life for yourself and your family. You owe it to them to overcome these obstacles and to see your way through, not to create excuses.
Kytka Hilmar-JezekTag: authorship flow book-power speak-it write-a-book-fast
Experts tend to be busy and hyper organized. They want to help you, but the easier you make it for them, the better. They most likely do not have time to read your entire book or try out your 12 hour course, so summarize and highlight the strong points for them. Give them specific guidelines to make it very easy on their part.
Kytka Hilmar-JezekTag: book-power kytka author-credibility expert-status getting-endorsements
The decision to create a book trailer is entirely up to you. I can remember when "video killed the radio star" on MTV and how excited I was with some music videos (the ones that lived up to or exceeded my imagined vision of the song) and the ones I disliked so much, I even stopped listening to the song (the imagery just ruined it for me!) Some people argue that in a visual landscape, a book trailer is a must, while others stand firm that books should be read and not seen; unless of course it gets made into a screenplay and then a film. The most practical advice is to trust your instinct. You know what you want to say with your book and if it aligns congruently with your brand, then for a non-fiction book it may be a strategic move. On the other hand, it may come off as too "salesy" and go in the opposite direction. As you can see, I still have a love / hate relationship with matching someone else's images to my own imagination. No matter what you decide, remember to keep it aligned with your brand.
Kytka Hilmar-JezekTag: brand branding alignment book-power kytka video-killed-the-radio-star
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