Whatever is deeply, essentially female--the life in a woman's expression, the feel of her flesh, the shape of her breasts, the transformations after childbirth of her skin--is being reclassified as ugly, and ugliness as disease. These qualities are about an intensification of female power, which explains why they are being recast as a diminution of power. At least a third of a woman's life is marked with aging; about a third of her body is made of fat. Both symbols are being transformed into operable condition--so that women will only feel healthy if we are two thirds of the women we could be. How can an "ideal" be about women if it is defined as how much of a female sexual characteristic does not exist on the woman's body, and how much of a female life does not show on her face?

Naomi Wolf

Tag: sexuality equality self-esteem beauty society advertising feminism culture magazines aging cosmetics double-standards objectification body-image marketing images plastic-surgery diet-industry cosmetic-surgery fashion-industry mass-culture



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At least a third of a woman's life is marked with aging; about a third of her body is made of fat. Both symbols are being transformed into operable condition--so that women will only feel healthy if we are two thirds of the women we could be. How can an "ideal" be about women if it is defined as how much of a female sexual characteristic does not show on her body, and how much of a female life does not show on her face?

Naomi Wolf

Tag: sexuality equality self-esteem beauty society advertising feminism culture magazines aging cosmetics double-standards objectification body-image marketing images plastic-surgery diet-industry cosmetic-surgery fashion-industry mass-culture



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Healthy" and "diseased," as Susan Sontag points out...are often subjective judgments that society makes for its own purposes. Women have long been defined as sick as a means of subjecting them to social control.

Naomi Wolf

Tag: sexuality equality self-esteem beauty society advertising feminism culture magazines aging cosmetics double-standards objectification body-image marketing images plastic-surgery diet-industry cosmetic-surgery fashion-industry mass-culture



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A man is unlikely to be brought within earshot of women as they judge men's appearance, height, muscle tone, sexual technique, penis size, personal grooming, or taste in clothes--all of which we do. The fact is that women are able to view men just as men view women, as objects for sexual and aesthetic evaluation; we too are effortlessly able to choose the male "ideal" from a lineup and if we could have male beauty as well as everything else, most of us would not say no. But so what? Given all that, women make the choice, by and large, to take men as human beings first.

Naomi Wolf

Tag: sexuality equality self-esteem beauty society advertising feminism culture magazines aging cosmetics double-standards objectification body-image marketing pornography images sexual-violence plastic-surgery diet-industry cosmetic-surgery fashion-industry mass-culture



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Never," enjoins a women's magazine, "mention the size of his [penis] in public...and never, ever let him know that anyone else knows or you may find it shrivels up and disappears, serving you right." That quotation acknowledges that critical sexual comparison is a direct anaphrodisiac when applied to men; either we do not yet recognize that it has exactly the same effect on women, or we do not care, or we understand on some level that right now that effect is desirable and appropriate.

A man is unlikely to be brought within earshot of women as they judge men's appearance, height, muscle tone, sexual technique, penis size, personal grooming, or taste in clothes--all of which we do. The fact is that women are able to view men just as men view women, as objects for sexual and aesthetic evaluation; we too are effortlessly able to choose the male "ideal" from a lineup and if we could have male beauty as well as everything else, most of us would not say no. But so what? Given all that, women make the choice, by and large, to take men as human beings first.

Naomi Wolf

Tag: sexuality equality self-esteem beauty society advertising feminism culture magazines aging cosmetics double-standards objectification body-image marketing pornography images plastic-surgery diet-industry cosmetic-surgery fashion-industry mass-culture



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For the first time in history, children are growing up whose earliest sexual imprinting derives not from a living human being, or fantasies of their own; since the 1960s pornographic upsurge, the sexuality of children has begun to be shaped in response to cues that are no longer human. Nothing comparable has ever happened in the history of our species; it dislodges Freud. Today's children and young men and women have sexual identities that spiral around paper and celluloid phantoms: from Playboy to music videos to the blank females torsos in women's magazines, features obscured and eyes extinguished, they are being imprinted with a sexuality that is mass-produced, deliberately dehumanizing and inhuman.

Naomi Wolf

Tag: sexuality equality self-esteem beauty society advertising feminism culture magazines aging cosmetics double-standards objectification body-image marketing pornography eating-disorders images plastic-surgery diet-industry cosmetic-surgery fashion-industry mass-culture



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What editors are obliged to appear to say that men want from women is actually what their advertisers want from women.

Naomi Wolf

Tag: sexuality equality self-esteem beauty society conformity advertising feminism culture magazines aging cosmetics double-standards objectification body-image marketing pornography eating-disorders images sexual-violence plastic-surgery diet-industry cosmetic-surgery fashion-industry mass-culture



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Women could probably be trained quite easily to see men first as sexual things. If girls never experienced sexual violence; if a girl's only window on male sexuality were a stream of easily available, well-lit, cheap images of boys slightly older than herself, in their late teens, smiling encouragingly and revealing cuddly erect penises the color of roses or mocha, she might well look at, masturbate to, and, as an adult, "need" beauty pornography based on the bodies of men. And if those initiating penises were represented to the girl as pneumatically erectible, swerving neither left nor right, tasting of cinnamon or forest berries, innocent of random hairs, and ever ready; if they were presented alongside their measurements, length, and circumference to the quarter inch; if they seemed to be available to her with no troublesome personality attached; if her sweet pleasure seemed to be the only reason for them to exist--then a real young man would probably approach the young woman's bed with, to say the least, a failing heart.

Naomi Wolf

Tag: sexuality equality self-esteem beauty society advertising feminism culture magazines aging cosmetics double-standards objectification body-image marketing pornography eating-disorders images sexual-violence plastic-surgery diet-industry cosmetic-surgery fashion-industry mass-culture



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What are other women really thinking, feeling, experiencing, when they slip away from the gaze and culture of men?

Naomi Wolf

Tag: sexuality equality self-esteem beauty society advertising feminism culture magazines aging cosmetics double-standards objectification body-image marketing pornography eating-disorders images sexual-violence plastic-surgery diet-industry cosmetic-surgery fashion-industry mass-culture



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Every woman is wired differently. Some women's nerves branch more in the vagina; other women's nerves branch more in the clitoris. Some branch a great deal in the perineum, or at the mouth of the cervix. That accounts for some of the differences in female sexual response.

Naomi Wolf

Tag: vagina naomi-wolf



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