Your first mistake might be assuming that people are rational.
Your second mistake could be assuming that people are eager for change.
And the marketer's third mistake is assuming that once someone knows things the way you know them, they will choose what you chose.
You have everything you need to build something far bigger than yourself.
Seth GodinTag: seth-godin build-something-far-bigger
Education isn't a problem until it serves as a buffer rom the world and a refuge from the risk of failure.
Seth GodinDon’t be different just to be different. Be different to be better.
Seth Godin--Gardens, not buildings--
Great projects start out feeling like buildings. There are architects, materials, staff, rigid timelines, permits, engineers, a structure.
It works or it doesn't.
Build something that doesn't fall down. On time.
But in fact, great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.
Perfection and polish aren't nearly as important as good light, good drainage and a passionate gardener.
By all means, build. But don't finish. Don't walk away.
Here we grow.
You will never become a category of one if you run with the pack.
Seth GodinRich is my word for someone who can afford to make choices, who has enough resources to do more than merely survive.
Seth GodinTag: sociology
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