I would trade all of my technology for an afternoon with Socrates.
Steve JobsTag: technology-vs-liberal-arts
Design is not limited to fancy new gadgets. Our family just bought a new washing machine and dryer. We didn’t have a very good one so we spent a little time looking at them. It turns out that the Americans make washers and dryers all wrong. The Europeans make them much better – but they take twice as long to do clothes! It turns out that they wash them with about a quarter as much water and your clothes end up with a lot less detergent on them. Most important, they don’t trash your clothes. They use a lot less soap, a lot less water, but they come out much cleaner, much softer, and they last a lot longer. We spent some time in our family talking about what’s the trade-off we want to make. We ended up talking a lot about design, but also about the values of our family. Did we care most about getting our wash done in an hour versus an hour and a half? Or did we care most about our clothes feeling really soft and lasting longer? Did we care about using a quarter of the water? We spent about two weeks talking about this every night at the dinner table. We’d get around to that old washer-dryer discussion. And the talk was about design. We ended up opting for these Miele appliances, made in Germany. They’re too expensive, but that’s just because nobody buys them in this country. They are really wonderfully made and one of the few products we’ve bought over the last few years that we’re all really happy about. These guys really thought the process through. They did such a great job designing these washers and dryers. I got more thrill out of them than I have out of any piece of high tech in years.
Steve JobsTag: technology
Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them.
Steve JobsYou can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.
Steve JobsTag: inspirational life-lessons design
Sometimes life is going to hit you in the head with a brick. Don't lose faith.
Steve JobsThings don't have to change the world to be important.
Steve JobsIf I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them.
Steve JobsThe journey is the reward
Steve JobsI'm as proud of what we don't do as I am of what we do.
Steve JobsWhen you’re young, you look at television and think, There’s a
conspiracy. The networks have conspired to dumb us down. But
when you get a little older, you realize that’s not true. The networks
are in business to give people exactly what they want. That’s a far
more depressing thought. Conspiracy is optimistic! You can shoot
the bastards! We can have a revolution! But the networks are really
in business to give people what they want. It’s the truth.
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