When the sales guys run the company, the product guys don't matter so much, and a lot of them just turn off.
Walter IsaacsonHertzfeld recalled that Gates just sat there coolly, looking at Steve in the eye, before hurling back, in his squeaky voice, what became a classic zinger. "Well, Steve, I think there's more than one way of looking at it, I think it's more like we both had this rich neighbor named Xerox and I broke into his house to steal the TV set and found out that you had already stolen it.
Walter IsaacsonTag: humor perspective technology insult theft
I had a real revelation. We were all in robes, and they made some Turkish coffee for us. The professor explained how the coffee was made very different from anywhere else, and I realized, 'So fucking what?' Which kids even in Turkey give a shit about Turkish coffee? All day I had looked at young people in Istanbul. They were all drinking what every other kind in the world drinks, and they were wearing clothes that look like they were bought at the Gap, and they are all using cell phones. They were like kids everywhere else. It hit me that, for young people, this whole world is the same now. When we're making products, there is no such thing as a Turkish phone, or a music player that young people in Turkey would want that's different from one young people elsewhere would want. We're just one world now.
Walter IsaacsonPretend to be completely in control and people will assume that you are.
Walter IsaacsonTag: bushnell steve-jobs walter-isaacson
I never worried about money. I grew up in a middle-class family, so I never thought I would starve. And I learned at Atari that I could be an okay engineer, so I always knew I could get by. I was voluntarily poor when I was in college and India, and I lived a pretty simple life even when I was working. So I went from fairly poor, which was wonderful, because I didn’t have to worry about money, to being incredibly rich, when I also didn’t “have to worry about money.
I watched people at Apple who made a lot of money and felt they had to live differently. Some of them bought a Rolls-Royce and various houses, each with a house manager and then someone to manage the house managers. Their wives got plastic surgery and turned into these bizarre people. This was not how I wanted to live. It’s crazy. I made a promise to myself that I’m not going to let this money ruin my life.
Tag: apple steve-jobs walter-isaacson
I don’t have any skeletons in my closet that can’t be allowed out.
Walter IsaacsonTag: apple steve-jobs walter-isaacson
You should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last.
Walter IsaacsonTag: inspirational apple steve-jobs walter-isaacson mike-markkula
I want it to be as beautiful as possible, even if it's inside the box. A great carpenter isn't going to use lousy wood for the back of a cabinet, even though nobody's going to see it.
Walter IsaacsonTag: steve-jobs
We made the iPod for ourselves, and when you're doing something for yourself, or your best friend or family, you're not going to cheese out. If you don't love something, you're not going to go the extra mile, work the extra weekend, challenge the status quo as much.
Walter IsaacsonTag: steve-jobs
The main thing in our design is that we have to make things intuitively obvious.
Walter IsaacsonTag: stevejobs
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