The surgeons' market is imaginary, since there is nothing wrong with women's faces or bodies that social change won't cure; so the surgeons depend for their income on warping female self-perception and multiplying female self-hatred.
Naomi WolfTag: sexuality equality self-esteem beauty society advertising feminism culture magazines aging cosmetics double-standards objectification body-image marketing pornography eating-disorders images sexual-violence plastic-surgery diet-industry cosmetic-surgery fashion-industry mass-culture
We do not have to spend money and go hungry and struggle and study to become sensual; we always were. We need not believe we must somehow earn good erotic care; we always deserved it.
Femaleness and its sexuality are beautiful. Women have long secretly suspected as much. In that sexuality, women are physically beautiful already; superb; breathtaking.
Many, many men see this way too. A man who wants to define himself as a real lover of women admires what shows of her past on a woman's face, before she ever saw him, and the adventures and stresses that her body has undergone, the scars of trauma, the changes of childbirth, her distinguishing characteristics, the light is her expression. The number of men who already see in this way is far greater than the arbiters of mass culture would lead us to believe, since the story they need to tell ends with the opposite moral.
Tag: sexuality equality self-esteem beauty society advertising feminism culture magazines aging cosmetics double-standards objectification body-image marketing pornography eating-disorders images plastic-surgery diet-industry cosmetic-surgery fashion-industry mass-culture
Young women today feel vulnerable to judgment; if a harsh sentence is passed (or even suspected or projected), it is not her reputation that suffers so much as the stability of her moral universe. They did not have long to explore the sexual revolution and make it their own. Before the old chains had grown cold, while young women were still rubbing the circulation back into their ankles and taking tentative steps forward, the beauty industries levied a heavy toll on further investigations, and beauty pornography offered them designer bondage.
Naomi WolfTag: sexuality equality self-esteem beauty society advertising feminism culture magazines aging cosmetics double-standards objectification body-image marketing pornography eating-disorders images plastic-surgery diet-industry cosmetic-surgery fashion-industry mass-culture
Men are visually aroused by women's bodies and less sensitive to their arousal by women's personalities because they are trained early into that response, while women are less visually aroused and more emotionally aroused because that is their training. This asymmetry in sexual education maintains men's power in the myth: They look at women's bodies, evaluate, move on; their own bodies are not looked at, evaluated, and taken or passed over. But there is no "rock called gender" responsible for that; it can change so that real mutuality--an equal gaze, equal vulnerability, equal desire--brings heterosexual men and women together.
Naomi WolfTag: sexuality equality self-esteem beauty society advertising feminism culture magazines aging cosmetics double-standards objectification body-image marketing pornography eating-disorders images plastic-surgery diet-industry cosmetic-surgery fashion-industry mass-culture
In a sexual double standard as to who receives consumer protection, it seems that if what you do is done to women in the name of beauty, you may do what you like. It is illegal to claim that something grows hair, or makes you taller, or restores virility, if it does not. It is difficult to imagine that the baldness remedy Minoxidil would be on the market if it had killed nine French and at least eleven American men. In contrast, the long-term effects of Retin-A are still unknown--Dr. Stuart Yusps of the National Cancer Institute refers to its prescription as "a human experiment"--and the Food and Drug Administration has not approved it yet dermatologists are prescribing it to women at a revenue of over $150 million a year.
Naomi WolfTag: sexuality equality self-esteem beauty society advertising feminism culture magazines aging cosmetics double-standards objectification body-image marketing pornography eating-disorders images sexual-violence plastic-surgery diet-industry cosmetic-surgery fashion-industry mass-culture
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Modern cosmetic surgeons have a direct financial interest in a social role for women that requires them to feel ugly. They do not simply advertise for a share of a market that already exists: Their advertisements create new markets. It is a boom industry because it is influentially placed to create its own demand through the pairing of text with ads in women's magazines.
The industry takes out ads and gets coverage; women get cut open. They pay their money and they takes their chances. As surgeons grow richer, they are able to command larger and brighter ad spaces.
Tag: sexuality equality self-esteem beauty society advertising feminism culture magazines aging cosmetics double-standards objectification body-image marketing pornography eating-disorders images plastic-surgery diet-industry cosmetic-surgery fashion-industry mass-culture
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For the first time in history, children are growing up whose earliest sexual imprinting derives not from a living human being, or fantasies of their own; since the 1960s pornographic upsurge, the sexuality of children has begun to be shaped in response to cues that are no longer human. Nothing comparable has ever happened in the history of our species; it dislodges Freud. Today's children and young men and women have sexual identities that spiral around paper and celluloid phantoms: from Playboy to music videos to the blank females torsos in women's magazines, features obscured and eyes extinguished, they are being imprinted with a sexuality that is mass-produced, deliberately dehumanizing and inhuman.
Naomi WolfTag: sexuality equality self-esteem beauty society advertising feminism culture magazines aging cosmetics double-standards objectification body-image marketing pornography eating-disorders images plastic-surgery diet-industry cosmetic-surgery fashion-industry mass-culture
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Is the beauty myth good to men? It hurts them by teaching them how to avoid loving women. It prevents men from actually seeing women. It does not, contrary to its own professed ideology, stimulate and gratify sexual longing. In suggesting a vision in place of a woman, it has a numbing effect, reducing all senses but the visual, and impairing even that.
Naomi WolfTag: sexuality self-esteem beauty society advertising feminism culture magazines cosmetics double-standards objectification body-image marketing images plastic-surgery diet-industry cosmetic-surgery mass-culture
What becomes of a man who acquires a beautiful woman, with her "beauty" his sole target? He sabotages himself. He has gained no friend, no ally, no mutual trust: She knows quite well why she has been chosen. He has succeeded in buying something: the esteem of other men who find such an acquisition impressive.
Naomi WolfTag: sexuality equality self-esteem beauty society advertising feminism culture magazines cosmetics double-standards objectification body-image marketing images plastic-surgery diet-industry cosmetic-surgery mass-culture
Men who read it [beauty pornography] don't do so because they want women who look like that. The attraction of what they are holding is that it is not a woman, but a two-dimensional woman-shaped blank. The appeal of the material is not the fantasy that the model will come to life; it is precisely that she will not, ever. Her coming to life would ruin the vision. It is not about life.
Ideal beauty is ideal because it does not exist; The action lies in the gap between desire and gratification. Women are not perfect beauties without distance. That space, in a consumer culture, is a lucrative one. The beauty myth moves for men as a mirage, its power lies in its ever-receding nature. When the gap is closed, the lover embraces only his own disillusion.
Tag: sexuality equality self-esteem beauty society advertising feminism culture magazines cosmetics double-standards objectification body-image marketing pornography consumer images plastic-surgery diet-industry cosmetic-surgery mass-culture
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