He had the uncanny capacity to know exactly what your weak point is, know what will make you feel small, to make you cringe," Joanna Hoffman said. "It's a common trait in people who are charismatic and know how to manipulate people. Knowing that he can crush you makes you feel weakened and eager for his approval, so then he can elevate you and put you on a pedestal and own you.

Walter Isaacson


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Even when he was barely conscious, his strong personality came through. At one point the pulmonologist tried to put a mask over his face when he was sedated. Jobs ripped it off and mumbled that he hated the design and refused to wear it. He ordered them to bring five different options and he would pick the one he liked.

Walter Isaacson

Stichwörter: humor inspirational



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never let a passion for the perfect take precedence over pragmatism.

Walter Isaacson


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I used to be an angry man myself. I’m a recovering assaholic so I could recognize that in Steve. (quoting Jean-Louis Gassée)

Walter Isaacson

Stichwörter: assaholic



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In other words, the idea for the iPad actually came before, and helped to shape, the birth of the iPhone. 

Walter Isaacson


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Sculley found Jobs as memorable as his machine. " He seemed more a showman than a businessman. Every move seemed calculated, as if it was rehearsed, to create an occasion of the moment.

Walter Isaacson

Stichwörter: creativity influence



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I began to realize that an intuitive understanding and consciousness was more significant than abstract thinking and intellectual logical analysis,” he later said.

Walter Isaacson


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i had no idea what i wanted to do with my life and no idea how college was going to help me figure it out.

Walter Isaacson


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После встречи с Джобсом он согласился. "Я выбираю жокеев, а жокеи выбирают лошадей, – сказал он Джобсу. – Я ставлю на вас, ребята, а вы уж соображайте".

Walter Isaacson


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Он понимал, что богатый урожай вырастает из горстки семян, а сдержанность рождает наслаждение, – писала она. – Ему была знакома формула, о которой не ведает большинство людей: одно ведет к совершенно другому".

Walter Isaacson


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