Еще со времен выхода первого рекламного буклета, гласившего: "Простота предельно сложна", Джобс стремился к простоте, которая заключалась в преодолении сложностей, а не в их избегании.
Walter IsaacsonЛозунг Базза Лайтера "Бесконечность – не предел!
Walter IsaacsonРевизия продукции началась с упразднения PowerPoint. "Терпеть не могу, когда люди показывают слайды вместо того, чтобы думать, – объяснял потом Джобс. – Они рассматривают проблему с помощью презентации. Я хотел, чтобы люди включались, чтобы обсуждали вопросы за столом, а не разглядывали картинки. Если человек знает, о чем говорит, ему не нужен PowerPoint".
Walter IsaacsonЕсли что-то вас не устраивает, нельзя говорить: "а, ладно, исправим потом", – объяснял Джобс. – Так поступают в других компаниях.
Walter IsaacsonЛюбопытство – самая важная штука на свете.
Walter IsaacsonOne of the strongest motives that leads men to art and science is escape from everyday life with its painful crudity and hopeless dreariness. Such men make this cosmos and its construction the pivot of their emotional life, in order to find the peace and security which they cannot find in the narrow whirlpool of personal experience.
Walter IsaacsonTo dwell on the things that depress or anger us does not help in overcoming them. One must knock them down alone.
Walter IsaacsonSteve Jobs thus became the greatest business executive of our era, the one most certain to be remembered a century from now. History will place him in the pantheon right next to Edison and Ford. More than anyone else of this time, he made products that were completely innovative, combining the power of poetry and processors. With a ferocity that could make working with him as unsettling as it was inspiring, he also built the world's most creative company. And he was able to infuse into its DNA the design sensibilities, perfectionism, and imagination that make it likely to be, even decades from now, the company that thrives best at the intersection of artistry and technology.
Walter IsaacsonStichwörter: apple steve-jobs
If you just sit and observe, you will see how restless your mind is. If you try to calm it, it only makes it worse, but over time it does calm, and when it does, there's room to hear more subtle things - that's when your intuition starts to blossom and you start to see things more clearly and be in the present more. Your mind just slows down, and you see a tremendous expanse in the moment. You see so much more than you could see before. It's a discipline; you have to practice it.
Walter IsaacsonStichwörter: inspirational zen meditation india steve-jobs
freedom from programs that steal your private data. Freedom from programs that trash your battery. Freedom from porn. Yep, freedom. The times they are a changin’, and some traditional PC folks feel like their world is slipping away. It is.
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