Create a need for closure.
Chip HeathStichwörter: made-to-stick
The Aha! experience is much more satisfying when it's preceded by the huh experience.
Chip HeathStichwörter: made-to-stick
Common sense is the enemy of sticky messages, if I already "get" what you're trying to tell me, why should I be obsessed about remembering it.
Chip HeathStichwörter: made-to-stick
To get someone's attention break a pattern of thinking.
Chip HeathStichwörter: made-to-stick
The more we reduce the amount of information in an idea, the stickier it will be.
Chip HeathStichwörter: made-to-stick
You say 10 things, you say nothing.
Chip HeathStichwörter: made-to-stick
No detail is too small.
Chip HeathStichwörter: made-to-stick
You don't have to speak monosyllables to be simple. What we mean by simple is finding the core of the idea.
Chip HeathStichwörter: made-to-stick
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