Begin by seizing something which your opponent holds dear; then he will be amenable to your will.
Sun TzuStichwörter: war strategy business
The principle on which to manage an army is to set up one standard of courage which all must reach.
Sun TzuStichwörter: war strategy business
When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
Sun TzuStichwörter: war strategy business
Danger has a bracing effect.
Sun TzuStichwörter: war strategy business
Success in warfare is gained by carefully accommodating ourselves to the enemy's purpose.
Sun TzuStichwörter: war strategy business
Be stern in the council-chamber, [Show no weakness, and insist on your plans being ratified by the sovereign.] so that you may control the situation.
Sun TzuStichwörter: war strategy business
Conform to the enemy's tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive.
Sun TzuStichwörter: war strategy business
Unhappy is the fate of one who tries to win his battles and succeed in his attacks without cultivating the spirit of enterprise; for the result is waste of time and general stagnation.
Sun TzuStichwörter: war strategy business
Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical.
Sun TzuStichwörter: war strategy business
Be where your enemy is not.
Sun TzuStichwörter: inspirational war enemy sun-tzu
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