Begin by seizing something which your opponent holds dear; then he will be amenable to your will.
Sun TzuMots clés war strategy business
The principle on which to manage an army is to set up one standard of courage which all must reach.
Sun TzuMots clés war strategy business
When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
Sun TzuMots clés war strategy business
Danger has a bracing effect.
Sun TzuMots clés war strategy business
Success in warfare is gained by carefully accommodating ourselves to the enemy's purpose.
Sun TzuMots clés war strategy business
Be stern in the council-chamber, [Show no weakness, and insist on your plans being ratified by the sovereign.] so that you may control the situation.
Sun TzuMots clés war strategy business
Conform to the enemy's tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive.
Sun TzuMots clés war strategy business
Unhappy is the fate of one who tries to win his battles and succeed in his attacks without cultivating the spirit of enterprise; for the result is waste of time and general stagnation.
Sun TzuMots clés war strategy business
Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical.
Sun TzuMots clés war strategy business
Be where your enemy is not.
Sun TzuMots clés inspirational war enemy sun-tzu
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