Schizophrenia may be a necessary consequence of literacy. [p. 32]

Marshall McLuhan


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American youth attributes much more importance to arriving at driver's license age than at voting age.

Marshall McLuhan

Tags: politics apathy voting



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Advertisements constitute the only 'good news' in the newspaper.

Marshall McLuhan


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The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.

Marshall McLuhan

Tags: cars



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Our technology forces us to live mythically

Marshall McLuhan

Tags: technology



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The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.

Marshall McLuhan

Tags: analogue-world digital-world new-media



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Our permanent address is tommorrow.

Marshall McLuhan


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One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.

Marshall McLuhan

Tags: environment



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A point of view can be a dangerous luxury when substituted for insight and understanding.

Marshall McLuhan

Tags: wisdom opinion understanding insight social-science probes



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With the arrival of electric technology, man has extended, or set outside himself, a live model of the central nervous system itself. To the degree that this is so, it is a development that suggests a desperate suicidal autoamputation, as if the central nervous system could no longer depend on the physical organs to be protective buffers against the slings and arrows of outrageous mechanism.

Marshall McLuhan

Tags: philosophy



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