Schizophrenia may be a necessary consequence of literacy. [p. 32]
Marshall McLuhanAmerican youth attributes much more importance to arriving at driver's license age than at voting age.
Marshall McLuhanMots clés politics apathy voting
Advertisements constitute the only 'good news' in the newspaper.
Marshall McLuhanThe car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.
Marshall McLuhanMots clés cars
Our technology forces us to live mythically
Marshall McLuhanMots clés technology
The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.
Marshall McLuhanMots clés analogue-world digital-world new-media
Our permanent address is tommorrow.
Marshall McLuhanOne thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
Marshall McLuhanMots clés environment
A point of view can be a dangerous luxury when substituted for insight and understanding.
Marshall McLuhanMots clés wisdom opinion understanding insight social-science probes
With the arrival of electric technology, man has extended, or set outside himself, a live model of the central nervous system itself. To the degree that this is so, it is a development that suggests a desperate suicidal autoamputation, as if the central nervous system could no longer depend on the physical organs to be protective buffers against the slings and arrows of outrageous mechanism.
Marshall McLuhanMots clés philosophy
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