Ads are the cave art of the twentieth century.

Marshall McLuhan

Mots clés art



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There is absolutely no inevitability as long as there is a willingness to contemplate what is happening.

Marshall McLuhan


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Diaper spelled backwards is repaid , think about it.

Marshall McLuhan


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Most of our assumptions have outlived their uselessness.

Marshall McLuhan

Mots clés change usefulness assumptions



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the only people who have proof of their sanity are those who have been discharged from mental institutions

Marshall McLuhan


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We become what we behold. We shape our tools, and thereafter our tools shape us.

Marshall McLuhan

Mots clés work creativity tools shape



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Many a good argument is ruined by some fool who knows what he is talking about.

Marshall McLuhan


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All media work us over completely.

Marshall McLuhan

Mots clés media social-networking tech



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Theirs is the customary human reaction when confronted with innovation: to flounder about attempting to adapt old responses to new situations or to simply condemn or ignore the harbingers of change--a practice refined by the Chinese emperors, who used to execute messengers bringing bad news. The new technological environments generate the most pain among those least prepared to alter their old value structures. The literati find the new electronic environment far more threatening than do those less committed to literacy as a way of life. When an individual or social group feels that its whole identity is jeopardized by social or psychic change, its natural reaction is to lash out in defensive fury. But for all their lamentations, the revolution has already taken place.

Marshall McLuhan

Mots clés inspirational social-change



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Whence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?

Marshall McLuhan


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