If you can deny your talents, if you can conceal them from others or, even better, persuade yourself that they weren’t even given to you, you’re off the hook.
And being off the hook is a key element of the industrialized school’s promise. It lets parents off the hook, certainly, since the institution takes over the teaching. It lets teachers off the hook, since the curriculum is preordained and the results are tested. And it lets students off the hook, because the road is clearly marked and the map is handed to everyone.
If you stay on the path, do your college applications through the guidance office and your job hunting at the placement office, the future is not your fault.
That’s the refrain we hear often from frustrated job seekers, frustrated workers with stuck careers, and frustrated students in too much debt. 'I did what they told me to do and now I’m stuck and it’s not my fault.'
What they’ve exchanged for that deniability is their dreams, their chance for greatness. To go off the path is to claim responsibility for what happens next.
Mots clés stop-stealing-dreams
Leadership isn't something that people hand to you. ... [i]t's a gradual process, one where you take responsibility years before you are given authority. And that's something we can teach.
Seth GodinMots clés stop-stealing-dreams
If failure is not an option, then neither is success.
Seth GodinMots clés stop-stealing-dreams
The best way to be missed when you're gone,
Is to stand for something when you're here
The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified and pick yourself. It doesn’t mean you have to be an entrepreneur or a freelancer, but it does mean you stand up and say, ‘I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.
Seth GodinSo sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
Seth GodinMots clés truth slogans branding
Crash diets don't work.
They don't work for losing weight, they don't work for making sales quota and they don't work for getting and keeping a job.
The reason they don't work has nothing to do with what's on the list of things to be done (or consumed). No, the reason they don't work is that they don't change habits, and habits are where our lives and careers and bodies are made.
Mots clés habits
If you don't know how it works, find out. If you're not sure if it will work, try it. If it doesn't make sense, play with it until it does. If it's not broken, break it. If it might not be true, find out.
Seth GodinMots clés curiousity
Marketing is the name we use to describe the promise a company makes, the story it tells, the authentic way it delivers on that promise.
Seth GodinThe habit of doing more than is necessary can only be earned through practice.
Seth GodinMots clés practice habits overdeliver
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